Apple's iPhone narrows gap with Android among recent buyers
On the back of the iPhone 4S, Apple's share among new-smartphone buyers jumps 77%
Computerworld - Apple's iPhone made major inroads among recent buyers in its battle against smartphones running Google's Android, but still lagged behind its OS rival, pollster Nielsen said today.
In a December 2011 survey of U.S. consumers who had purchased a smartphone in the previous three months, 44.5% chose an iPhone, a jump of nearly 20 percentage points from the 25.1% that Nielsen measured in October.
That represents a 77% increase in the iPhone's numbers.
But Android retained the lead in the recent-buyers game with a 46.9% share, down from October's 61.6%.
A majority of the new iPhone owners -- 57% to be exact -- bought an iPhone 4S, the newest model in Apple's line-up, said Nielsen. The iPhone 4S debuted in the U.S. on Oct. 14, 2011.
Nielsen said the iPhone 4S had an "enormous" impact on Apple's huge jump in share among new smartphone purchasers.
And Apple remains significantly behind Google in the battle for total smartphone share, with just 30% of all smartphones running iOS in late 2011. Android, meanwhile, accounted for 46.3% of the operating systems used by all smartphone owners.
Nielsen's data showed that Microsoft's Windows Phone 7 has yet to join the race: Its December 2011 share was only 1.3%.
The pollster's numbers were in line with the most recent data from Internet metrics firm comScore, which last month said Android accounted for 46.9% of all U.S. smartphones in use during November 2011. Apple's share was 28.7%.
Although neither Apple or Android smartphone manufacturers regularly release sales figures for the U.S., analysts expect that next week Apple will say it sold more than 30 million iPhones worldwide in the final quarter of 2011.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His e-mail address is email@example.com.
- Apple will 'set the world on fire' with iPhone 6 sales
- The other Apple economy: $2B in devices on eBay
- Apple sends users scrambling for OS X Yosemite
- Apple grows Mac sales by 18% on the back of the MacBook Air
- What to listen for during Apple's earnings call today
- Timeline: How Apple's iOS gained enterprise cred
- Apple and IBM: A winning combo for IT
- IBM and Apple ties go way back
- Apple quickly counters China claim of iPhone spying
- China calls the iPhone and iOS 7 threats to national security
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- Mission Critical: Managing Mobile Applications & Content Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of...
- Securing Mobility, From Device to Network At one time, the process of managing and securing mobile devices and applications was fairly straightforward. Most organizations worried about one application (email)...
- Planning for Mobile Success Many organizations are seeing clear and quantifiable benefits from the deployment of mobile technologies that provide access to data and applications any time,...
- The Challenges and Opportunities of Mobile Application Development Nearly all business users now demand mobile devices--their own or company-owned--along with anywhere access to corporate applications and data. What turns mobile devices...
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All Macintosh White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!