Ultrabooks to get the CES spotlight, netbooks get the knife
It's a shame the tech industry never liked netbooks
Computerworld - Some 150,000 people are expected to attend the 2012 International Consumer Electronics Show (CES) next week, and most of them kick netbooks to the curb as they rush to fawn over the pricey ultrabook and lower-cost full-sized laptops.
For sure, there will still be netbook announcements at CES, but this category of hardware is on its last legs -- at least in Western markets.
Vendors have already started to pull back. Just last month, Dell said that it's ending its netbook production. But before bidding netbooks a fond farewell, let's praise them as well as pin the blame on those responsible for their demise.
Netbooks were done in largely by three things:
- A PC industry that set rigid rules on memory
- Microsoft's Windows 7 "Starter" edition that ships with netbooks
- The press, which largely parrots PC industry claims that netbooks are only good for Web browsing and email
Netbooks remain viable, useful and inexpensive, and their performance capabilities will only get better with Intel's new Atom chip. Dubbed, Cedar Trail, it is a dual-core Atom 32-nanometer chip with clock speeds of up to 2.13GHz.
But netbook vendors looking to showcase new models at CES will largely be consigned to the shadows by what's expected to be several ultrabook announcements. The irony is that at CES, where open electric outlets will be impossible to find, netbook users will be in the best position to survive the conference with working systems.
With six-cell batteries, most netbooks deliver battery life of between seven to nine hours. And it's easy to carry a back-up battery in a bag because netbooks don't take up a lot of space.
Netbooks, as a product category, arrived in 2007. Some of the initial models were lemons, including a 4GB flash drive Linux model by Asus (one of four netbooks I've owned) that shipped with about 95% of the hard-drive taken up by pre-installed applications. But it's hard, in hindsight, not to admire the creativity and experimentation the category engendered.
No doubt, sales of the iPad hurt the netbook market, as did the arrival of the MacBook Air, Apple's take on the thin, sleek and sexy ultrabook category. Thin and light, with a full-size keyboard, solid-state storage and a reasonably fast processor, the Air paved the way for what's coming.
But what may have hurt the netbook segment the most are the rules around it.
Netbooks ship with 1GB RAM and most vendors don't offer custom configurations. RAM upgrades (most support 2GB of memory) are a do-it-yourself option. That's one strike against netbooks.
The second strike against netbooks was delivered by Microsoft.
Microsoft initially considered shipping Windows 7 Starter edition -- the default OS on netbooks -- with a limit on the number of apps that could run at any one time to three. To its credit, Microsoft dropped that unreasonable limit, but the very idea of a restricted "starter" OS most likely chilled the market for Windows 7 on netbooks.
CES 2012
- Is the 'quantified self' movement just a fad?
- Elgan: Voice, gestures dominate CES
- Windows 8 on ARM: You can look but you can't touch
- Google's Marissa Mayer says more women needed in tech
- Hands on: Sony Xperia Ion smartphone
- New Ford Focus Electric comes with smartphone app
- Insecure Android a myth, Motorola exec says
- For $1000, a chance for tech glory in Vegas
- Buyers hang on for cheaper, faster Windows 8 ultrabooks
- CES: Coming soon, drones for home and office


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Netbooks White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Netbooks Webcasts
