Skip the navigation
)
News

Google, Facebook were dominant websites in 2011

Yahoo also makes strong showing in Nielsen list of top websites in 2011

January 3, 2012 02:12 PM ET

Computerworld - Online giants Google and Facebook came out as the most-visited websites of 2011, according to a Nielsen report.

Meanwhile, Yahoo, which has struggled with corporate and financial problems, was the third-most-visited website, trailing behind second-place Facebook.

The Nielsen study showed that Google was the most-visited website in 2011, with an average of more than 153 million unique visitors per month. Facebook was second with more than 137 million, and Yahoo was third with 130 million.

Microsoft sites, including MSN, Windows Live and Bing, came in fourth with nearly 116 million unique monthly visits. Google-owned YouTube rounded out the top five with more than 106 million visits.

"I'm surprised at how close the top four are," said Ezra Gottheil, an analyst with Technology Business Research. "I think it reflects the fact that many people visit several [sites], or all of them." The list also shows how valuable Yahoo still is despite the corporate problems the company experienced in 2011.

Yahoo, which has fallen from its once lofty position as an Internet pioneer, has been in a state of flux. This past September, with revenues falling and some top talent leaving, Yahoo's board of directors fired then-CEO Carol Bartz.

Once Bartz was out, speculation bloomed that Microsoft, which made a failed bid for Yahoo back in 2008, is once again looking to scoop up Yahoo. And then talk began that Google, possibly just to keep Yahoo out of Microsoft's clutches, was also interested in buying Yahoo.

Gottheil noted that even though Yahoo is in a state of flux, it's still drawing in a large number of users. "Most people don't stop using something that works for them," he added. "They might add another service, but that doesn't mean they eliminate an old one."

For social networks, Facebook was the top dog in 2011 with more than 137 million unique visitors per month, according to Nielsen. Blogger.com came in a distant second with nearly 46 million, and Twitter was in third place with more than 23 million. WordPress, with more than 20 million, and MySpace, with nearly 18 million, rounded out the top five.

Google's new social network, Google+, was in the eighth spot, even though it didn't launch until late June.

While some may have expected Google+ to grab a higher spot on the social networking list, Gottheil said the new network could just be slowly ramping up.

"Google+, for a lot of people, just has not been sticky enough," he added. "That doesn't mean it won't eventually develop a larger loyal following, but one of the consequences of Google's big intro was that many of its original users were just window-shopping. Facebook, for all its recent rapid growth, built up gradually ... It's the network effect. Each additional user increases the value of the service to every other user."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at Twitter @sgaudin, on or subscribe to Sharon's RSS feed Gaudin RSS. Her e-mail address is sgaudin@computerworld.com.

Read more about Internet Search in Computerworld's Internet Search Topic Center.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Internet Search White Papers
Practice Management: Double Billing Rate and Improve Patient Services
Would you like to double your billing rate and achieve faster payment for services?

Download this customer success story to see how One Health...
Mission Critical Data Explosion and Customer Case Study
Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?

Download this customer success story to see how...
Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
Database Activity Monitoring Is Evolving
Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
Establishing a Strategy for Database Security is No Longer Optional
The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three...
All Internet Search White Papers
Internet Search Webcasts
Live Webcast
Data Privacy and Protection in Production Environments: New Research from Ponemon Institute
Date: Wednesday, June 13, 2012, 1:00 PM EDT / 10:00 AM PDT

In a recent study conducted by Ponemon Institute, fifty-five percent of respondents...
Live Webcast
A Geek's Guide to Presenting to Business People
Live Webcast: Wednesday, June 20th at 1:00 PM EDT

Join this live webinar with Paul Glen, author of Leading Geeks, to learn how to...
Live Webcast
Today's NAS: A Solution Beyond Old Limits
Date: Tuesday, July 17, 2012 2:00 PM EDT

Traditional NAS systems don't scale beyond fixed limits. Proliferation of NAS systems leads to management...
Distributed Database Security with Real-time Monitoring
View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
InfoSphere Warehouse Packs Demo
These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
Delivery Management -- Extending Lifecycle Management
Date: Wednesday, June 20, 2012, 1:00 PM EDT

Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,...
Leverage automation today to reduce IT complexity
Date: Tuesday, June 5, 2012, 2:00 PM EDT

Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific...
Redefine Expectations in the Data Center
Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three...
All Internet Search Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs