Facebook may aim for 2012 IPO and $100B value
Reports indicate the social network could go public as early as April
Computerworld - Facebook executives reportedly are looking to take the company public this coming spring with an eye on valuing the social network at more than $100 billion.
The company, the largest social network in the world with about 800 million users, may file for the IPO before the end of this year and to take the company public between April and June 2012, according to reports from the Wall Street Journal and the Washington Post.
Facebook hopes to raise about $10 billion in its IPO.
The expected $100 billion valuation is twice the company's estimated value from January, when Goldman Sachs invested $450 million in Facebook and valued the company at $50 billion.
Facebook this morning declined to comment on any IPO plans.
"This could be the biggest IPO we've seen in years," said Zeus Kerravala, principal analyst with ZK Research. "There definitely is value in communities and being able to facilitate conversation. With 800 million users, that's about 10% of the world population connected through Facebook."
And since studies have shown that many people are so dedicated to their social networks that they'll update their status in the middle of the night, from the bathroom and even in the middle of a dinner date, this kind of social obsession only makes Facebook that much more valuable.
"When people wake up in the morning, Facebook is the first thing they check," said Kerravala. "People get their news from Facebook. If you want to tell people anything, you put it on Facebook. It's the fastest, best way to get information out to the masses.... There's no doubt that Facebook can fetch that kind of huge valuation."
Many industry observers have been waiting for Facebook's IPO as something of a bellwether for what could be the next wave of hot online investments.
A little more than a year ago, Facebook board member, venture capitalist and PayPal co-founder Peter Thiel said the company was considering an initial public offering for sometime after late 2012. But in November 2010, when asked about taking the company public, Facebook co-founder and CEO Mark Zuckerberg told an audience, "Don't hold your breath."
There have been several noteworthy high-tech IPOs in recent months.
Groupon, which made its name in the local daily deals business, went public earlier this month, opening its first day on the market 50% above the $20-per-share price set for its appearance on the Nasdaq.
And last May, LinkedIn, a second-tier player in the social networking world, went on something of a wild ride during its first day being publicly traded. The company initially aimed for $45 per share but ended up seeing shares sell for more than twice that.
"Facebook has the biggest network out there," said Kerravala. "This is going to be interesting."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at
@sgaudin, on Google+ or subscribe to Sharon's RSS feed
. Her e-mail address is sgaudin@computerworld.com.
Facebook watch
- Shareholders sue Facebook, Zuckerberg, Morgan Stanley
- Facebook stock slumps for third day
- Nasdaq's Facebook glitch came from 'race conditions'
- Update: Facebook IPO stumbles out of the gate
- Update: Facebook shares rise as trading begins
- Facebook sets IPO share price at $38
- Facebook raises stock offering, shoots for $18.5B with IPO
- QuickPoll: Is Facebook's IPO overhyped?
- U.S. Facebook users skeptical of site's privacy, longevity
- With IPO looming, Facebook boosts stock price range
Read more about Web 2.0 and Web Apps in Computerworld's Web 2.0 and Web Apps Topic Center.


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Web 2.0 and Web Apps White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Web 2.0 and Web Apps Webcasts
