Apple's 'Black Friday' sale cuts Mac prices up to 10%
But others again beat Apple's deals with lower prices
Computerworld - Apple today cut Mac prices up to 10% in a repeat of the last two years' stingy "Black Friday" deals, which authorized resellers again trumped.
For the second year in a row, Apple also sold the iPad at a discount.
Apple's one-day sale reduced most Mac prices by $101, a 10% cut on the entry-level 11-in. MacBook Air, which sold for $898 on Friday. The across-the-board $101 translated into discounts of 6%-8% for 13-in. MacBook Airs, 4%-8% for MacBook Pros and 5%-8% for iMacs.
The Mac Mini and the Mac Pro were not included in the deals.
Apple's Mac discount was identical to those of the last two years' Black Friday sales, although unlike in 2010, Apple did not exclude its lowest-priced notebooks this year.
"The most popular Apple Mac product this holiday season will be the MacBook Air," predicted analyst Brian White of Ticonderoga Securities, in a message to clients today.
The iPad 2 was reduced between $41 and $61 depending on the model, a discount of between 8% and 9%, and for the priciest iPads, slightly more than in 2010. Apple also dropped the price of the iPod Touch between $21 and $41, and cut prices for the iPod Nano by $11.
Apple's prices were good at both its online and brick-and-mortar stores through the day. Many of the latter opened at 6 a.m. local time in the U.S., several hours earlier than usual.
Some rival online sellers, however, beat Apple's sale prices.
Amazon.com, for example, listed the least-expensive 11-in. MacBook Air at $849.99 and the entry-level 21.5-in. iMac for $1,049.99.
Apple also discounted several software packages today, including the three-license edition of Microsoft's Office for Mac Home & Student 2011, which was priced at $128. But others beat Apple's sales price on that product, too: Amazon listed the application suite at $99.99, or 33% below list.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His e-mail address is firstname.lastname@example.org.
- Hands on: Apple's Mac Pro is the fastest Mac ever
- Apple CFO to retire in September after he cashes in $53M stock award
- Apple's CarPlay to spark mobile apps war in your car
- Apple retires Snow Leopard from support, leaves 1 in 5 Macs vulnerable to attacks
- Apple patches critical 'gotofail' bug with Mavericks update
- Why Apple needs a $700 MacBook Air
- Apple takes top spot in brand value computation
- Apple gets a patent for health-monitoring ear buds
- Apple shifts to hardware-first TV strategy with revamped set-top box
- iTunes is almost as big a biz as OEM Windows
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Macintosh White Papers | Webcasts