Skip the navigation
)
News

Kindle Fire teardown puts build cost at less than $3 above retail price

Amazon to make up loss with product sales through its $199 tablet

November 18, 2011 03:30 PM ET
The Kindle Fire tablet
The Kindle Fire tablet from Amazon.com.

Computerworld - Teardown experts at IHS iSuppli found that it costs $201.70 to build Amazon's new Kindle Fire -- that's almost $3 more than the device's $199 retail price.

Many analysts expected Amazon to take a much larger loss on the Kindle Fire, if only to better compete against other tablets such as the iPad 2, which has a starting price of $499, or the Nook Tablet, which starts at $249. Amazon is expected to make up the loss through sales of products and apps to Kindle users.

According to iSuppli's tally the Kindle Fire's hardware costs $185.60 and the cost of manufacturing the device is $16.10.

The $201.70 figure is an actual teardown cost estimate that was derived from taking apart one of the Kindle Fire tablets, which were released Monday. That total is $7.83 less than the $209.63 virtual estimate that iSuppli made in September.

As is the case with most tablets, the display and touchscreen are the biggest costs in the latest estimate, adding up to a rounded total of $87. The memory, processor, wireless LAN radio and other peripherals cost $64.45, while the cost of the battery was put at $16.50. The case was $14.40 and the box contents were $3.25.

Andrew Rasseiler, senior director of teardown services at iSuppli, said Amazon isn't making money on hardware sales but on the paid content and other apps it is selling to users of the device.

ISuppli said the processor is a 1GHz Texas Instruments OMAP 4430 dual-core model that costs $14.65, which is 7.9% of the total. That processor is also used in the BlackBerry PlayBook tablet and the Motorola Droid Bionic and LG Optimus 3D smartphones.

ISuppli said its virtual estimate included the assumption that the Kindle Fire would have 8GB of DDR2 DRAM memory. However, the device actually ships with just 4GB of memory, supplied by Elpida. That difference shaved off a "few dollars" from the earlier estimate, the firm said.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at Twitter @matthamblen, or subscribe to Hamblen RSSMatt's RSS feed. His email address is mhamblen@computerworld.com.

Read more about Mobile and Wireless in Computerworld's Mobile and Wireless Topic Center.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Mobile and Wireless White Papers
Mobile Middleware Strategies
Learn why a mobile development platform is critical to be able to support today's complex enterprise mobility strategies. Learn what to look for...
The Evolution of Enterprise Mobile App Development
Driven by explosive growth in smartphone and tablet sales, enterprise mobility has become an essential part of business. Organizations across industries are developing...
Native & HTML5 Mobile Apps: Not an either or, but a where and when
Learn how developers are using HTML5 and native development methods to build mobile apps. Get practical insights on how these tools are being...
Enabling Remote Employees with High Quality Video
In this paper, we analyze the delivery of live and on-demand mobile video content. It focuses on specific ways in which organizations can...
What to Look For in Solutions For Mobile Device Management
Managing an increasingly mobile workforce has become one of the most challenging - and important - responsibilities for IT departments. This paper examines...
All Mobile and Wireless White Papers
Mobile and Wireless Webcasts
The Office of Tomorrow with BlackBerry
Curious about the office of the future and how to prepare with BlackBerry solutions? This session discusses the office needs of tomorrow and...
The Changing Role of Tablets in the Enterprise
Do you understand all the capabilities and potential of the BlackBerry PlayBook tablet? BlackBerry® PlayBook™ tablet can help enterprises do business differently.

This webcast...
Security Certifications 101 - BlackBerry and all those acronyms what do they mean and why they matter?
FIPS, Common Criteria, CAPS, AISEP, NFC, NIST, Fraunhofer SIT, CESG, DSD - these are just some of the government and industry certifications which...
PlayBook Video about two Grade 6 classrooms that are using PlayBook tablets
RIM recently worked with Park Manor Public School in Elmira, ON to integrate BlackBerry PlayBook tablets in two Grade 6 classrooms. The project...
McCain Canada deployed BlackBerry PlayBook tablets with a custom application to their salesforce
McCain Foods Limited (McCain) has deployed BlackBerry® PlayBook™ tablets in order to enhance mobility within their sales force- along with a customized application...
All Mobile and Wireless Webcasts
Can prepaid smartphones save you money?
Samsung Exhibit prepaid smartphone

Prepaid service has started to transform from a source of cheap, bottom-of-the-barrel phones into a viable outlet for compelling smartphones. Read more...

Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs