Google rises, Yahoo drops in U.S. search market
Microsoft's Bing holds steady as Google moves back over 65% market share
Computerworld - After slipping to a two-year low in August, Google inched back up in the U.S. search market.
In August, Google had dropped to 64.8%, which was the first time in two years the search engine had dipped below 65% of the market. However, Google was back above that benchmark in September, grabbing 65.3% of U.S. searches, according to a report out today from comScore, an Internet tracking company.
And Google might have grabbed some of that extra market share from rival Yahoo, which dropped from 16.3% in August to 15.5% in September. Microsoft's Bing remained in third place, staying steady month-to-month at 14.7%, comScore said.
However, while staying above 65% is a benchmark for Google, it's insignificant in the actual market, according to Zeus Kerravala, principal analyst with ZK Research.
"Google didn't drop down much below the 65% mark," noted Kerravala. "It's only about half a percentage point. I don't see that as significant. And, frankly, anything over 50% is dominant share.... That half a percent drop was just noise."
Google and Bing have been battling since Bing arrived on the search scene about a year and a half ago. The competition has pushed each search service to develop new features, such as Google's new image and voice search tools, and real-time search from both services.
Despite Bing's push, Google has held its market dominance. And that's a spot that will be difficult for Bing to take over, according to Kerravala.
"I see Bing doing a lot of advertising now and that has raised the awareness of it. People do like to try something new," he added. "But Google is flat out the fastest and most accurate search engine today. Bing will need to do something completely new with search to gain ground. And Google will need to slip up. Both of those seem unlikely."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
Read more about Internet Search in Computerworld's Internet Search Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- EDI in China: Developing a Strategy for B2B Integration Success IBM solutions for EDI have helped companies across the globe securely connect and build partner communities.
- Accelerating Network Convergence in Virtualized and Cloud Data Centers Adopting a converged networking strategy enables organizations to traffic server and storage I/O workloads on consolidated data throughput channels. Intelligent software helps optimize...
- Omnichannel: From Buzzword to Strategy Customers demand a seamless experience across channels, especially mobile. Read this whitepaper for a research-based framework for using omnichannel for higher customer engagement.
- How 10GbE Network is the Backbone of the Virtual Data Center The shift to a virtual data center has put tremendous strain on legacy networks; driving the need for more speed, lower latency, more...
- Polycom Virtual Meeting Rooms Video The conference room is the hub for group collaboration. With Polycom, you can extend the productivity and efficiency benefits of face-to-face meetings beyond...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have. All E-business White Papers | Webcasts