Samsung Omnia W launches low-cost Windows Mango phone
Vendors hope lower prices will help Windows Phone take off, says analyst
IDG News Service - Samsung has launched the Omnia W, its first smartphone based on Windows Phone 7.5, also known as Mango. The phone is priced at about 310 euros (US$418) before taxes and subsidies, following in the footsteps of HTC's Radar.
Part of the reason Windows Phone 7 struggled initially was because products were priced directly against the iPhone, with very high specs, according to Geoff Blaber, an analyst at CCS Insight.
"What we are seeing now is far more aggressive price points with this new wave of Mango-based products, and there is probably a feeling among the manufacturers that they need to price more aggressively to really give the Windows platform a chance," said Blaber.
The Omnia W has a 3.7-inch Super AMOLED screen with an 800 x 480 pixel resolution; it measures 115.9 x 58.8 x 10.9 millimeters and weighs 115.3 grams.
Under the hood, the Omnia W has a 1.4GHz processor and 8GB of storage. Consumers can take pictures with the 5-megapixel camera and access the Internet at up to 14.4M bps (bits per second) over HSDPA (High-Speed Download Packet Access) networks.
The spec is similar to that of HTC's Radar, with the exception of a slightly faster processor on the Samsung device, 1.4GHz compared to the Radar's 1GHz. The Radar is also a little more expensive at about 399 without subsidies.
The launch of new Windows Phone-based products from HTC, Samsung and later this year Nokia's will be important to Microsoft. So far, its smartphone operating system has garnered some positive reviews, but little interest from consumers, according to sales figures from Gartner. While 46.8 million phones running Google's Android were sold in the second quarter, and Apple sold 19.6 million iPhones, fewer than 1.6 million Windows Phone devices were sold to end users in the same period, according to Gartner.
HTC and Samsung are going to want to see some tangible results from their commitment to Windows Phone, according to Blaber. But at the same time they need Windows Phone to balance out a "rather unhealthy" reliance on Android, he said.
"Windows Phone and Microsoft are in a slightly stronger position than this time last year simply by virtue of the uncertainties around Android, particularly following Google's intended Motorola acquisition," said Blaber.
The Omnia W will be commercially available starting in Italy from the end of October and then gradually rolled in Europe, CIS, Latin America, Africa, South East and South West Asia.
The HTC Radar and its bigger brother, the Titan, will start shipping in Europe and Asia in October. On Sept. 21, Microsoft said its plans to start upgrading existing phones "in the next week or two," according to a blog post.
Nokia is expected to launch its first Windows Phone at the Nokia World conference on Oct. 26.
Send news tips and comments to email@example.com
- Seattle Children's Accelerates Citrix Login Times by 500% with Cross-Tier Insight Seattle Children's is a leading research hospital with a large and growing Citrix XenDesktop deployment. With ExtraHop, the IT team at Seattle Children's...
- Data Protection eGuide In this eGuide, CSO and sister publications IDG News Service, Computerworld, and CIO pull together news, trend, and how-to articles about the increasingly...
Best Practices in Enterprise Data Governance
This paper explores the challenges organizations have today in implementing a data
governance program via an actual business case. It highlights SAS technology that
- 10 Mistakes to Avoid When Launching Your DG Program From failing to define data governance, to premature launch, or expecting too much from a sponsor, this white paper explains ten common mistakes...
- The Key to Happiness: Throw out Your Data Warehouse In this webinar, Kerry Reitnauer, Director, Solution Architect at FairPoint Communications will discuss the challenges the data warehouse brought, how they migrated to...
- Building Tomorrow's Data Center with Converged Technologies A number of forces are converging: the cloud, converged infrastructure, big data and fabric architectures to name a few. All Data Center White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!