Skip the navigation
)
News

Confirmed: Carol Bartz out as Yahoo CEO

Carol Bartz has been fired from the top job at the struggling search company

By Nancy Gohring
September 6, 2011 08:43 PM ET

IDG News Service - Carol Bartz has been fired from her job as Yahoo CEO and replaced on an interim basis by the company's chief financial officer, Tim Morse, Yahoo said on Tuesday.

Bartz sent a brief e-mail to employees saying she had been fired by Yahoo's chairman, according to the Wall Street Journal's All Things D blog, which was the first to report her departure.

"I am very sad to tell you that I've just been fired over the phone by Yahoo's Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward," Bartz wrote.

The struggling search company has created an "executive leadership council" to help Morse run the company and to conduct a "comprehensive strategic review" aimed at getting Yahoo back on a growth track. The council includes Yahoo co-founders Jerry Yang and David Filo.

Bartz's tenure as CEO began in January 2009 after Yang announced plans to step down. She took over following an extensive courtship in which Microsoft tried to acquire Yahoo, but which eventually turned into a partnership between the companies.

That partnership hasn't paid off as well as Yahoo hoped. Revenue at the company continues to fall, and its display advertising business, where it historically was a leader, has begun to suffer too.

"It's not a surprise" to see Bartz go, said Greg Sterling, an analyst at Sterling Market Intelligence.

At the company's recent annual meeting, a shareholder called Bartz a "lame-duck CEO" and called for her resignation. Yahoo Chairman Roy Bostock defended her at the time.

Bartz was widely supported in the beginning. "She was kind of a breath of fresh air for a while," said Sterling. She had a strong track record as CEO of Autodesk and before that as an executive at Sun Microsystems, and had a "no-nonsense" style, Sterling said. She was known for her colorful language and dropped the "F-bomb" at least once during a company earnings call.

Bartz made a number of organizational changes and for a while had the bad economy to blame for Yahoo's lackluster performance, Sterling said. But ultimately she failed to retain some top talent who have left the company since she took over. "There were just a ton of great people that came out of there that abandoned ship," he said.

Yahoo needs a dynamic leader who will get people excited and bring a strong product vision, Sterling said. Morse would clearly be an interim leader while the company looks to hire a permanent replacement, he said.

Taking on a new leader while the company continues to struggle will be a challenge. "The problem with a new CEO is if you have more of a revolving door," Sterling said. Often, new leaders want to bring in their trusted advisers and remove some existing executives.

In a statement, Bostock thanked Bartz for "her service to Yahoo! during a critical time of transition in the company's history, and against a very challenging macro-economic backdrop."

At the time of this report, Yahoo's shares were up more than 6 percent in after-hours trading, at $13.72.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.
What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Careers White Papers
Practice Management: Double Billing Rate and Improve Patient Services
Would you like to double your billing rate and achieve faster payment for services?

Download this customer success story to see how One Health...
Mission Critical Data Explosion and Customer Case Study
Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?

Download this customer success story to see how...
Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
Database Activity Monitoring Is Evolving
Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
Establishing a Strategy for Database Security is No Longer Optional
The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three...
All Careers White Papers
Careers Webcasts
Distributed Database Security with Real-time Monitoring
View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
InfoSphere Warehouse Packs Demo
These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
Delivery Management -- Extending Lifecycle Management
Date: Wednesday, June 20, 2012, 1:00 PM EDT

Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,...
Leverage automation today to reduce IT complexity
Date: Tuesday, June 5, 2012, 2:00 PM EDT

Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific...
Redefine Expectations in the Data Center
Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three...
All Careers Webcasts
IT Salaries 2012
2012 Salary Survey

How does your salary compare with your peers? Find out using our Smart Salary Tool.

Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs