How Steve Jobs changed Apple...
He returned to the company in '97 and never looked back (see video below)
Computerworld - Entire books have already been written on the contributions Steve Jobs has made to Apple, the company he helped found 35 years ago. In many ways, the most significant ones took place after 1997, when he returned to Apple from exile and set about to change not just the company but entire industries.
That he did so is testament to the prominent role he has played in shaping our digital lives. And his decision to step aside as Apple CEO, while not a complete surprise given his health issues, nonetheless sent a shudder through the IT landscape when it was announced late Wednesday.
To understand what Jobs has meant to the company, it's important to look back at where Apple was 15 years ago.
The Mac product line in the mid-1990s was labyrinthine, with dozens of models across four vague categories (home, school, work and portable), a series of proprietary ports that flouted standardization and a growing retinue of Mac clones aimed at expanding Apple's markets.
Alongside the hardware confusion were the efforts to create a modern Mac operating system -- a long saga that involved numerous internal projects and joint efforts with other companies that evolved into an initiative called Copland. It never got beyond a very early developer preview and was eventually shelved.
In short, Apple was a mess in 1996. There was even a Web campaign to get Apple fans to buy a few shares of the company to show Wall Street that Apple was still relevant.
Of all the crises at Apple, the biggest was the need for a modern OS that the company could build around -- one that would be able to survive and thrive in the new millennium. Using a technique that has since become common in Silicon Valley, Apple looked for a company with an existing modern operating system onto which the Mac user interface and features could be grafted.
At first, the general consensus was that Apple would acquire a company called Be. Led by former Apple exec Jean-Louise Gasse, Be was developing its own computing platform, called BeOS, and hardware known as Be Boxes.
Instead, Apple bought NeXT, the computing company that Jobs founded after being fired by Apple in 1986.
Soon thereafter, Jobs pulled off a masterful coup, convincing Apple's board to request Gil Amelio's resignation as CEO. Thus began his tenure as interim CEO (or iCEO as he put it), a position that eventually became permanent.
Steve Jobs
- FBI reveals 1991 probe of Steve Jobs
- Video: The Steve Jobs '95 interview, unabridged
- Video: Steve Jobs one-on-one, the '95 interview
- Steve Jobs bio debuts at No. 1 spot on bestseller lists
- Biographer: Jobs brilliant, prickly, eccentric
- Tech elite share Jobs tributes on Google+, Facebook
- Remembering Steve Jobs: IDG editors reflect
- Steve Jobs interview: One-on-one in 1995
- Publisher advances Jobs bio pub date to Oct. 24
- At an Apple store, one man's tribute to Steve Jobs


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- The CIO's New Guide to Design of Global IT Infrastructure
- Is it possible to eliminate the impact of distance? This paper explores the 5 key principles successful CIOs are using to redesign IT...
- Unified IT Monitoring & Management in Your Environment
- At the very start of the IT industry, "monitoring" meant having a guy wander around inside the mainframe looking for burnt¿out vacuum tubes.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats. All IT Industry White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All IT Industry Webcasts