Elgan: How Google+ ends social networking fatigue
Google+ isn't just another social network. It's the one place to consolidate all of your social activity.
Computerworld - Social networking fatigue: You've got it, and I've got it. Everyone's overwhelmed by the sheer number of social sites the industry keep churning out.
As new media come online, the old ones never go away. I keep up with email, of course, and publish an email newsletter. I use AOL Instant Messenger (AIM), and Google Talk for quick messaging, and also text on my iPhone like a Dachshund on crack.
I used to blog on Google's Blogger platform, then I switched to Posterous when that was the hot new service, only to leave it for Tumblr when that became Flavor of the Month.
I won't even try to list all the services I embraced, then quit.
When Google+ came along, I had the same initial reaction as you probably did: "What, another one?"
Then it hit me: Google+ isn't adding to the problem. Google+ can be the solution to social networking fatigue.
Just don't call it a social network
Everybody calls Google+ a "social network." Everyone, that is, except Google.
In the company's announcement, you won't find the phrase anywhere. They instead use another "S" word: "sharing." And "sharing" is just a warm-and-fuzzy way to say "communication."
By not labeling Google+ as a "social network," Google has a point. Google+ is no more a social network than it is any number of other online communications media. Google+ is also an email service, blogging platform, micro-blogging site, news feed, video conferencing system, chat service, location-based social network and more. So why call it a "social network"?
Here's a better question: Why overwhelm yourself with a dozen services when you can consolidate them all into one? For most people, Google+ can replace every single medium of online communication. The benefit is clear: One site, one log-in, one feed is better than many for ending social networking fatigue.
Here's my list of all the social services that Google+ can replace. I'll tell you what you can replace, what you need to know about replacing other media and why you should replace them all.
Yes, Google+ is a great replacement for Facebook. (See my column from last week, "Declare independence... from Facebook!")
Google+ is the first email replacement I've ever seen that's actually better than email. Some two years ago, I wrote a column in this space headlined "How to kill email (before it kills you)." Back then, my solution was to force all your communication through Twitter, Facebook and Skype instead of email and thereby get rid of spam, excessive chatter and needless attachments. Don't look now, but Google+ is essentially Twitter, Facebook and Skype, and is a much better replacement for email.
- As Google+ nears 3rd anniversary, where does it go from here?
- Why the social networks are falling apart
- With Gundotra out, changes likely for Google+
- Google+ creator Vic Gundotra is leaving Google
- Google+ popularity jumps with 540M monthly users
- Getting around Google+: 25 tips and tricks for power users
- Getting around Google+: Expand your circles -- and your influence
- Getting around Google+: A guide to the basics
- Google+ updates mobile apps for iPhone, Android
- 500K users flee dead-RSS-walking Google Reader for Feedly
- Simple Solution, Big Capability Meet growing employee and business demands by connecting up to 1,000 users with powerful collaboration capabilities with a single, integrated platform -- Cisco...
- The DDoS Threat Spectrum Bolstered by favorable economics, today's global botnets are using distributed denial-of-service (DDoS) attacks to target firewalls, web services, and applications, often simultaneously.
- Need to Replace MS Threat Management Gateway? Read this article to learn how F5's Secure Web Gateway solution provides a full set of features that can help you successfully migrate...
- The Shortfall of Network Load Balancing Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access...
- Cloud BI in Action: Recorded Webinar of Customer, Kony, Inc. See how Kony, Inc., a leading enterprise mobility company, is using TIBCO Jaspersoft for Amazon Web Services and Redshift to achieve embedded analytics...
- Cloud BI Overview: Jaspersoft for AWS Check out this overview of Jaspersoft for AWS, to easily and affordably build business intelligence solutions as well as embed visualizations and analytics... All Web Apps White Papers | Webcasts