Gmail gets a Google+-like makeover
Google, rolls out tweaks over next few months, going for consistent look
Computerworld - Google is giving Gmail users a glimpse of design updates that will roll out over the next few months.
Gmail isn't the only Google application that's getting a makeover this summer. According to Cornwell, Google Calendar will also get a new look that will be revealed in the next few days.
"This is part of a Google-wide effort to bring you an experience that's more focused, elastic, and effortless across all of our products," Cornwell wrote. "The changes are not going to happen all at once. We know that you love and care about Gmail as much as we do, and we'll be working on these upgrades gradually over the next few months to allow plenty of time to understand and incorporate your feedback into the evolving design."
Ezra Gottheil, an analyst at Technology Business Research, said it makes sense that Google wants to create a consistent look for all of its services.
"A consistent look is essential for branding," he said. "People should know they're on a Google property. Even someone glancing at someone else's screen should know they're on a Google property. It may be that Google+ was just the first view of the new look."
As of Thursday, users could try out two new combinations of colors and graphics for their Gmail interfaces. The new design options, which Google calls "themes," are known as Preview and Preview Dense; they pick up on the look of Google+ and make Gmail pages more airy with a lot more white space. With the new themes, Gmail messages look quite a bit like status updates on the page.
The new themes can be found under the Themes tab in Gmail Settings.
"These are not major changes. I think [Google] implied that the coming changes would be incremental, which is a good approach," said Gottheil. "They want their look to be current. And a consistent look makes everything easier to use. To the extent that there's overlapping functionality -- and there is -- you want the same functions to look the same and, to the extent possible, be in the same place."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is email@example.com.
Read more about Social Business in Computerworld's Social Business Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Shifting Gears: The Value of Customer-Driven Quality in Manufacturing In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer...
- Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and...
- The Brave New World of Customer-Centric Manufacturing The Unique Opportunity for Manufacturers to Better Understand their Consumers
- AIIM SharePoint Industry Watch AIIM surveyed its 65,000 community members to look at how the enterprise is reacting to social aspects, why organizations are exploring social, who...
- Creating a Smarter Workforce for Market Leadership IBM executives, clients and industry experts will discuss how leading companies are building a smarter workforce and why it is key to an...
- Secrets to Corporate Communications Success Watch this 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better... All Social Business White Papers | Webcasts