Apple to sell Lion next month for $30 via Mac App Store
At WWDC, execs tout July Mac OS upgrade (See video below: Ken Mingis discusses today's Apple news)
Computerworld - Apple today said it would ship Mac OS X 10.7, aka "Lion," next month, and sell it exclusively through its own Mac App Store for $29.99.
The news came as CEO Steve Jobs introduced several other Apple executives during a keynote at the Worldwide Developers Conference (WWDC), which opened today in San Francisco. "If the hardware is the brain and the sinew of the product, the software in the middle is the soul," Jobs said at the beginning of the two-hour presentation.
Philip Schiller, Apple's vice president of marketing, and Craig Federighi, the company's vice president of Mac software engineering, spelled out 10 of the new features in Lion (see our continuing coverage page), which Apple will release in July.
Apple will offer Lion only through the Mac App Store, the e-mart that launched last January for Snow Leopard users. The upgrade will be a 4GB download.
The new operating system can be installed on all a user's personal Macs, said Apple, which puts an end to the multi-license Family Pack it's sold previously. And it will sell for $29.99, the same price as the Snow Leopard upgrade in 2009.
Last week, analysts speculated that Apple would retain the low price for Lion.
"Reducing the price [of Snow Leopard] did not negatively affect revenue," said Ezra Gottheil, an analyst with Technology Business Research, in an interview last Tuesday. "I expect them to offer a low-priced upgrade to Lion as well."
Doing so would let Apple again contrast its upgrade pricing with Microsoft's, as it did in 2009 prior to the debut of Windows 7, Gottheil added.
Lion will ship in July, but Schiller did not put a specific date to the release. Developers can download a new preview -- there have been several issued since earlier this year -- starting today.
Most of the features Schiller and Federighi demonstrated were ones Apple disclosed last year when it first announced Lion, including full screen applications, a tool dubbed "Mission Control" that combines several previously-separate interface elements into a single screen, and Mac App Store, the online e-mart Apple launched last January for Snow Leopard users.
"This stuff is useful, but it looks even more useful than it is, and that's going to sell Macs," said Gottheil in a Twitter message posted during the Lion demo.
In Lion, the Mac App Store will get additional features, said Schiller, including in-app purchases -- similar to what's available in iOS' own App Store -- push notifications, and anti-exploit "sandbox" technology that isolates those apps from the rest of the Mac.
Lion will feature additional tools, such as system-wide automatic document save, the ability to revert to an earlier version of a document, and a resume mode that restores a previously-closed application to the state before it was shut down.
During the WWDC keynote, Apple also revealed its iCloud service and ran through several of the new features slated for iOS 5, the mobile operating system upgrade scheduled to ship this fall.
But Gottheil was more impressed with Lion than with iOS 5.
"So far, Lion innovations are far ahead of iOS innovations," Gottheil said, again on Twitter. "As Spock would say ... 'interesting.'"
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer or subscribe to Gregg's RSS feed . His e-mail address is firstname.lastname@example.org.
- The 5 best features in Apple's iOS 5
- QuickPoll: Is iCloud B2C cloud perfection or merely Apple playing catch-up?
- Apple plays customer loyalty, anti-Google cards with iCloud, say analysts
- How the Apple iCloud compares to Google's cloud
- Apple offers preview of iCloud music feature
- How to upgrade to OS X Lion
- High on iCloud, Apple slates MobileMe's demise
- Apple's iCloud and iOS 5: New challenges for the enterprise
- Apple iOS 5 cuts iPhone, iPad loose from computers, embraces the cloud
- Jobs unveils free iCloud sync, storage service
Read more about Mac OS X in Computerworld's Mac OS X Topic Center.
- Mission Critical: Managing Mobile Applications & Content Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of...
- Securing Mobility, From Device to Network At one time, the process of managing and securing mobile devices and applications was fairly straightforward. Most organizations worried about one application (email)...
- Planning for Mobile Success Many organizations are seeing clear and quantifiable benefits from the deployment of mobile technologies that provide access to data and applications any time,...
- The Challenges and Opportunities of Mobile Application Development Nearly all business users now demand mobile devices--their own or company-owned--along with anywhere access to corporate applications and data. What turns mobile devices...
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All Mac OS X White Papers | Webcasts