3 reasons Mango could interest you in buying a Windows Phone

Computerworld - To hear Microsoft executive Andy Lees describe Mango's 500 improvements to the Windows Phone platform would be daunting.

Microsoft demonstrated Tuesday at least 20 of the 500 ways Mango is better than Windows Phone 7. But even 20 improvements is too many for most people to easily comprehend. (However, Lees promised even more Mango demonstrations in coming months before Mango is ready to be shipped in the fall.)

Here are three reasons why Mango might help Microsoft sell more Windows Phones, pulling it up from its current fifth place in the smartphone OS rankings. If these reasons don't persuade loyal Android or iPhone users, they might attract first-time smartphone buyers.

1. Internet Explorer 9 integration

If you're a speed nut (and who isn't?), you might appreciate that Mango is running a full desktop version of the IE9 browser, not a mobile variation.

Microsoft demonstrated this IE9 capability in Mango in April for Windows Phone developers, who cheered when a browsing speed test favored Windows Phone over phones running Android, BlackBerry and iOS. Again on Tuesday, a speed test favored Windows Phone on Mango and IE9.

Derek Snyder, a Microsoft product marketing manager, ran the same HTML5 browsing speed test simultaneously on a BlackBerry Torch, an iPhone 4 with the latest firmware, a Samsung Droid Charge running Android with a dual-core processor, and a Windows Phone running Mango.

In the test results, the BlackBerry got 4 frames per second of HTML5 loading, while the Android device got 10 frames per second and the Mango-powered phone got 25 frames per second. The iPhone was started by hand just after the BlackBerry but had not begun loading by the time Snyder started the remaining two devices. The Mango device finished the HTML5 loading ahead of the others.

"It proves to be a fantastic browsing experience," Snyder said.

2. Quick cards and Bing integration

Microsoft describes quick cards as a way for a user making a Bing search to get a quick summary of relevant information, including related apps. Snyder described quick cards as a "blurring" of Internet searching and apps.

In one demonstration of quick cards, Snyder showed a search for the movie Water for Elephants, which resulted in show times, ratings and a quick synopsis rather than taking him to a separate website. He then clicked on the IMDB application, which quickly opened to a specific section of the online film database for the movie.

Bing search is also being enhanced with visual searches. In another demo, Snyder took a photo of a book, which launched a quick card that gave reviews and places where the book could be purchased online, including Amazon's Kindle app. Then Snyder tapped the Kindle app and downloaded the book to his phone for future reading.