Bing uses Facebook social data to strike at Google
Microsoft deepens its social search results as it teams with Facebook against common rival
Computerworld - In another shot at their common rival Google, Microsoft and Facebook are teaming up again to make Bing's search engine more social.
Before, Bing let users know if their Facebook friends had "liked" any of the search results they were seeing. Now Microsoft is giving a greater preference to "liked" search results in Bing's results ranking.
The search engine also is calculating how many people in general "like" certain search results, so it won't all be based on the user's friends. That's designed to give people a broader opinion base to help them make their decision.
Now Bing also will let users share their search results with their Facebook friends so they can enable their friends to vote on their favorites.
Analysts said these are good features for users who want to know what their friends, and even strangers, think about what car they should buy or where they should go on vacation.
"Well it makes sense for Microsoft and Facebook to try to surround Google," said Ezra Gottheil, an analyst with Technology Business Research. "Right now, they're not competing intensely with each other, but they're both competing fiercely with Google. Of course, they would do this."
And the competition between Google and Microsoft and now increasingly Google and Facebook is intensifying.
Last week, Facebook was caught hiring a prominent PR firm to try to get news media sites to publish negative stories about Google's privacy practices.
Last fall, the battle lines were made clear. That's when Microsoft tightened its ties with Facebook, and the two companies joined forces to bring social features to search. It was a move that represented a big threat to Google's search standing.
Alone, neither Microsoft nor Facebook was expected to be able to take on Google with its massive coffers and dominant market position. But together, the two companies have a better chance of at least slowly chipping away at Google's search dominance.
"It makes sense. Enemy of my enemy... and all that," said Gottheil. "But I'm skeptical about this joint venture being the giant killer. I think it's more about chipping away at Google. I'm sure there are people at both companies thinking about ways they can work together to drain customers away from Google."
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Six Ways Your Small Business Can Save with Internet Phone Service Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to Internet...
- Face Time Anytime Real-time communications facilitates team collaboration from nearly anywhere in the world. With facts and figures you can use to justify an investment
- Now is the time to implement a video conference solution Video conferencing is getting a lot of buzz lately due to the recent cost decrease, making it tangible for many law firms. It's...
- Video drives engagement Achieving maximum results means building a solid platform and network infrastructure. As digital age unfolds, it's clear that the ability to communicate effectively...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Building Tomorrow's Infrastructure Listen to this podcast to discover how Crider Foods worked with PC Connection to update their IT infrastructure, while maintaining compliance and control. All Web Apps White Papers | Webcasts