Skip the navigation
)
News

Intel, partners push for cloud standards

Chip maker's strategy is to let big users drive change, while it builds underlying technology in lockstep

May 12, 2011 06:47 AM ET

Computerworld - There is no shortage of criticism about the cloud, about its lack of interoperability, fear of vendor lock-in as well as the security risks.

Its critics include Vinton Cerf, a father of the Internet and Google's chief Internet evangelist, who compares the status of cloud computing today to the early days of email.

"Today, cloud computing is like the email of the 1980s, [when] things were not interconnected, you couldn't interchange things between email (systems). {Now] you can't interchange things between clouds - that is going to change," said Cerf, at the Interop conference this week. "There will be the same pressures to get cloud systems to interoperate."

Mark Deibert, who is responsible for global enterprise architecture at a pharmaceutical firm that he asked not be identified, agreed with Cerf.

The cloud is "either going to mature or it's going to fade away," said Deibert. "I think it's going to mature - I think the cost promise is going to prove to be increasingly compelling and I think the marketplace will drive it to maturity," he said.

Deibert said his firm is creating a private cloud as a proof of concept. "It gives us a chance to get our feet wet in a measured way," he said.

But how will the market force cloud providers to interoperate?

One effort is Open Data Center Alliance, whose members include BMW, Deutsche Bank, JPMorgan Chase, Lockheed, Marriott, Shell, Terremark, UBS, Baidu, eBay and Kraft Foods.

The alliance was formed late last year and its membership has since doubled to more than 150 firms, representing, in total, about $85 billion in annual IT spending, according to Kirk Skaugen, a vice president at Intel and general manager of its data center group.

Intel helped to create the alliance, but Skaugen says the chip maker serves in an advisory, non-voting, role. The roadmaps and recommendations that come out of this group will be software and hardware agonistic, he said.

The alliance isn't creating standards, but what it will do is work with existing standards organizations, such as Distributed Management Task Force, to help develop them, said Skaugen.

Some of the alliance members are contributing senior IT staff to help create a roadmap, said Skaugen.

What Intel appears to gain by its close working relationship with the alliance is an understanding of user needs.

"We want to be on the forefront of standards, and we want to lead the industry as standards evolve," said Skaugen, in an interview, "so once we understand the requirements, our desire is to be on the front end of those requirements."

Intel has also created a Cloud Builders program for vendors, who are working with Intel to ensure their products meet emerging technology requirements. The vendors are "trying to do it in parallel" what will emerges from the alliance, said Skaugen.

The role of chip technology will be through things such as Intel's Trusted Execution Technology, a hardware-based security feature to ensure code is executing in a protected environment.

A goal of the alliance will be to ensure that clouds can interoperate.

"We want to make sure that data can be protected both at rest and in flight - whether you are moving from a private cloud to a public cloud or between public clouds," said Skaugen, as well as being "independent of which vendor is the underlying infrastructure within those clouds," he said.

Patrick Thibodeau covers SaaS and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues for Computerworld. Follow Patrick on Twitter at Twitter@DCgov, or subscribe to Patrick's RSS feed Thibodeau RSS. His e-mail address is pthibodeau@computerworld.com.

Read more about Cloud Computing in Computerworld's Cloud Computing Topic Center.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Cloud Computing White Papers
Finding the right cloud solutions for your organization
HP is driving the evolution of what we call the Instant-On Enterprise. It is an enterprise that embeds technology into everything it does...
Seven Priorities for Integrated Network Management - How HP Intelligent Management Center Delivers an Enterprise-class Solution
This white paper describes the major requirements for network management solutions to help the organizations become more profitable, efficient and reliable.

Intel and the...
Building Cloud-Optimized Data Center Networks white paper
Enterprises are turning to the Cloud to improve business agility, reduce expenses and accelerate business innovation. Cloud computing redefines the way IT assets...
Converged Storage: Utility Storage - The Ideal Platform for Virtual and Cloud Computing
Server virtualization has transformed corporate IT -- companies have enjoyed major cost savings and have gained flexibility and efficiency. But this has also...
The Best Way to Build a Cloud -- HP CloudSystem Matrix and HP 3PAR Utility Storage provide solid, flexible foundation
Learn how HP CloudSystem Matrix and HP 3PAR Utility Storage provide a solid, flexible foundation for your cloud environment.

Intel and the Intel logo...
All Cloud Computing White Papers
Cloud Computing Webcasts
Unlock the Value of Cloud Computing with Workload Automation
Learn how to get the most from your cloud investment in our on-demand webinar from BMC and InformationWeek. You'll hear how integrating the...
Get the Most from Your Cloud Investment
Learn how to get the most from your cloud investment in our on-demand webinar from BMC and InformationWeek. You'll hear how integrating the...
Must have Tools and Techniques to Optimize the Sales Pipeline and Win more Deals
In this webcast, Vantage Point Performance's Michelle Vazzana will reveal how to coach your reps to better performing pipelines.
Sales Effectiveness in the New Sales Paradigm - A Webcast Featuring the Latest Forrester Research Study
In this webcast produced by the Sales Management Association (SMA), Forrester's Scott Santucci will explore the new sales paradigm and discuss how businesses...
Virtualization 101: Launching into Cloud Computing for SMBs
In the next year at least half of all small to mid- businesses will move to virtualization. Will yours be among them? The...
All Cloud Computing Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs