Watch out Groupon, here comes Google Offers
If you can't buy 'em, beat 'em; Google launches Offers beta
Computerworld - Watch out Groupon -- Google's got coupons, too.
This week, Google launched a beta test of Google Offers, which could go head-to-head with the increasingly popular Groupon service. Google is kicking off its coupon service in the Portland, Ore., area.
Much like Groupon, Google Offers is designed to send people who sign up for the service daily discounts for local restaurants, services and attractions. According to the Google Offers sign-up page, the coupons are for 50% off or more.
Groupon has risen to online fame as a local deal-of-the-day website. Now major Internet players like Google and Facebook are trying to get in on the game.
On Thursday, Google's Chris Messina, dubbed a developer evangelist at the company, tweeted, "Dear PDX friends, Google Offers is now beta in YOUR city. Sign up!" (PDX is the code name for Portland International Airport in Oregon, and it's used to refer to the Portland area in general.)
He later tweeted, "To clarify my earlier Google Offers tweet: what's live is beta sign up -- offers will come later, starting in PDX (then NYC, Bay Area)!"
All of this comes just months after news hit that Groupon had reportedly turned down an offer to be acquired by Google. Last November, word was that Google and Groupon were in advanced acquisition negotiations, and various reports stated that Google was offering as much as $6 billion for the two-year-old Chicago company.
By the first week in December, that deal seemed to have fallen apart.
At the time, industry analysts speculated that Google, with its deep pockets and hefty clout, would either take another run at acquiring Groupon or develop its own Groupon-like service and attempt to eclipse what would then be its competitor.
Also going after Groupon's market is Facebook, which in November announced Facebook Deals -- a feature that enabled local businesses to offer deals to people when they go to their Facebook pages. Facebook added to its Facebook Deals service last month, tweaking it so that it brought the deals directly to the users -- just as Groupon does.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is firstname.lastname@example.org.
- Chrome users attack Google for zapping unsanctioned Windows add-ons
- Google postpones add-on 'kill switch' for Chrome on Windows
- Google yanks option to restore Chrome's old-style new tab page, riles users all over again
- Google's 3D tech could be boon to Glass, robots and virtual reality
- Google bots are coming!
- Antitrust deal leaves Google unscathed
- Google agrees to give equal prominence to rivals' services to settle EU antitrust case
- Lenovo-Moto deal's impact on Apple? Zip
- With Motorola sold, Google can focus on robots, Glass and smart homes
- Google is developing a smart contact lens
Read more about E-business in Computerworld's E-business Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- EDI in China: Developing a Strategy for B2B Integration Success IBM solutions for EDI have helped companies across the globe securely connect and build partner communities.
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Polycom Virtual Meeting Rooms Video The conference room is the hub for group collaboration. With Polycom, you can extend the productivity and efficiency benefits of face-to-face meetings beyond...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All E-business White Papers | Webcasts