Watch out Groupon, here comes Google Offers
If you can't buy 'em, beat 'em; Google launches Offers beta
Computerworld - Watch out Groupon -- Google's got coupons, too.
This week, Google launched a beta test of Google Offers, which could go head-to-head with the increasingly popular Groupon service. Google is kicking off its coupon service in the Portland, Ore., area.
Much like Groupon, Google Offers is designed to send people who sign up for the service daily discounts for local restaurants, services and attractions. According to the Google Offers sign-up page, the coupons are for 50% off or more.
Groupon has risen to online fame as a local deal-of-the-day website. Now major Internet players like Google and Facebook are trying to get in on the game.
On Thursday, Google's Chris Messina, dubbed a developer evangelist at the company, tweeted, "Dear PDX friends, Google Offers is now beta in YOUR city. Sign up!" (PDX is the code name for Portland International Airport in Oregon, and it's used to refer to the Portland area in general.)
He later tweeted, "To clarify my earlier Google Offers tweet: what's live is beta sign up -- offers will come later, starting in PDX (then NYC, Bay Area)!"
All of this comes just months after news hit that Groupon had reportedly turned down an offer to be acquired by Google. Last November, word was that Google and Groupon were in advanced acquisition negotiations, and various reports stated that Google was offering as much as $6 billion for the two-year-old Chicago company.
By the first week in December, that deal seemed to have fallen apart.
At the time, industry analysts speculated that Google, with its deep pockets and hefty clout, would either take another run at acquiring Groupon or develop its own Groupon-like service and attempt to eclipse what would then be its competitor.
Also going after Groupon's market is Facebook, which in November announced Facebook Deals -- a feature that enabled local businesses to offer deals to people when they go to their Facebook pages. Facebook added to its Facebook Deals service last month, tweaking it so that it brought the deals directly to the users -- just as Groupon does.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is email@example.com.
- Google's next frontier: What it means to be healthy
- Google updates the Maps Explore Nearby feature -- for some users
- Chrome gets sharp after dumping 30-year-old Windows technology
- Google moves closer to selling smart contacts
- Google goes mum on Glass release plans
- Samsung Gear Live vs. LG G Watch: A real-world evaluation
- Android Wear deep-dive review: A smart start to smartwatch software
- Google's Larry Page talks of killing the 40-hour work week
- Google terminates Quickoffice apps on Android, iOS
- Google I/O looks to be about more than Android
Read more about E-business in Computerworld's E-business Topic Center.
- 6TB Oracle Ecommerce Stack Deployed on AWS in 7 Days A Fortune 1000 company was told that it would take more than 6 months to deploy their ecommerce stack on AWS. CloudVelocity deployed...
- Improving IT Efficiencies: Four Advantages of Multi-Tenant Data Centers Increasing demands on IT are forcing organizations to rethink their data center options. For many organizations, that means turning to the flexibility afforded...
- Accelerating Cloud Deployment and Operations with Managed Services Companies that do not have sufficient in-house expertise to either deploy or maintain an IaaS cloud should turn to Managed Service Providers .
- Rethinking IT Operations in the Cloud This paper breaks down the challenges that often prevent the cloud from delivering the fast, flexible and affordable infrastructure companies seek - and...
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All E-business White Papers | Webcasts