HP's new 'personal cloud' combines work and life
HP creates a cloud application platform, and an enterprise app store (video below)
Computerworld - Hewlett-Packard's CEO Leo Apotheker is taking cloud computing to the forefront of HP's strategy, a move that reshapes how the company will serve its consumer and enterprise customers.
There were a number of elements to Apotheker's cloud announcement, made Monday at a press and analyst event in San Francisco, but two in particular stood out.
The first is HP's plan to create a "personal cloud" that may enable workers who access work applications from their personal smartphones and communicate with co-workers and customers via social networks do a better job at linking what are now treated as separate worlds.
The second is the creation of an app store. Anyone familiar with the Android or Apple app stores will recognize this strategy, but HP plans to use it to sell apps to enterprise customers as well. An enterprise-specific store may be fertile ground for new companies in particular and offer fresh ways to reach decision-makers at businesses.
Broadly, Apotheker said HP will create in its cloud platform "a single open market that integrates consumer, enterprise and developer services -- each of us with our own personal cloud, comprising our consumer and professional lives -- always on, and always available, separate, secure and seamless."
It may take until sometime next year before all the elements of HP's strategy are in place and the details behind Apotheker's vision are realized. In the meantime, analysts speculated about what may be coming.
Frank Gillett, an analyst at Forrester Research, sees a need for integration between personal and work environments, represented by Apotheker's personal cloud.
Many people have extensive lists of professional contacts on social networking sites, and if that information can be integrated with work systems, that opens up a range of new possibilities, Gillett explained.
For instance, if an employee decides to put new LinkedIn or Facebook credentials into a Salesforce.com account in preparation for a customer visit, "you can see if you know somebody from your network at the company," said Gillett.
Some employers may even decide to let employees use their Facebook log-ins for corporate networks, said Gillett.
"That's the kind of intersection or integration we're going to see between work and personal, and that will make it advantageous for a company such as HP to help companies do that," he said.
Selling enterprise apps via an app store introduces some interesting possibilities, according to Rob Enderle, an analyst at the Enderle Group.
"Typically, enterprises like to be intimate with the vendors that are supplying the technology, and the app store model breaks that up," he said.
But an app store will provide business users with access to small application developers who might otherwise have trouble scaling to the needs of an enterprise, said Enderle. In this case, "HP services can be wrapped around them and they can be made enterprise-ready -- that's how I suspect it will work," he said.
- HP gives OpenVMS new life
- French fight the death of OpenVMS
- HP invests in Hortonworks' Hadoop
- CEO Whitman to chair HP's board
- Microsoft now leads in tech layoffs
- HP chairman resigns due to ill health
- HP reaches agreement in shareholder suits over Autonomy buy
- HP close to settling shareholder lawsuit over Autonomy
- SC500: China wins a slowing supercomputer race
- NSA jitters are 'just a bummer' for cloud growth, HP says
- Warning: Cloud Data at Risk Experts agree that relying on SaaS vendors to backup and restore your data is dangerous. Yet that's exactly what huge portions of the...
- The Opportunities and Challenges of the Cloud In this report F5 poses questions to IDC analysts, Sally Hudson and Phil Hochmuth, on behalf of F5's customers to better understand the...
- 5 Hybrid Cloud Starting Points Did you know that more than 50% of organizations are already using or planning a move to hybrid cloud?
- Cloud Computing Drives IT and Business Agility Hybrid Cloud Accelerates Time to Value What is the main focus for IT in your organization - cost or agility? Many IT discussions today focus on cost controls rather...
- DevOps with PureApplication System: Reduce cost and speed delivery with an integrated IBM Cloud solution Join this webcast to hear what ING Netherlands has been able to achieve while deploying DevOps tools from IBM Rational. An ING executive...
- Why Are Customers Really Deploying an NGFW? It seems every IT Security expert is talking about the NGFW, but what are people really doing? This webcast covers 5 real-world customer... All Cloud Computing White Papers | Webcasts