iPhone on Verizon sets first day sales record in two hours
Sells out initial supply of iPhones, though Verizon won't disclose sales numbers
Computerworld - Verizon Wireless Friday claimed that the pre-order sales of its iPhone 4 yesterday set a record for a first-day launch of any Verizon phone.
The record was set by 5 a.m. EST yesterday, just two hours after the sale started, Verizon said.
The carrier said it officially ceased taking online orders after the iPhone supply sold out at 8:10 p.m. EST. Many customers said they could not make orders after about 7:30 p.m. EST.
"This was an exciting day," said Dan Mead, president and CEO for Verizon Wireless, in a statement. "In just our first two hours, we had already sold more phones than any first day launch in our history."
He didn't say how many iPhones were sold, however. Verizon officials have said they expect to sell 11 million iPhones throughout all of 2011.
Pre-order sales started at 3 a.m. Thursday, and many customers reported they could not make online orders after 7:30 p.m. ET.
Mead said that considering the initial orders were placed between 3 a.m. and 5 a.m., the sale "is an incredible success story."
Analysts have expected an enthusiastic customer response to the Verizon iPhone after years of criticism of network connections for the iPhone on AT&T, which had held the exclusive rights to the iPhone since its launch.
However, analysts also noted that reporting a first-day sell-out without disclosing the number of devices sold could be misleading, since Verizon could be holding back its supply to exaggerate enthusiasm for its iPhone.
Verizon said it will open 2,000 of its stores at 7 a.m. on Feb. 10 to start selling the iPhone, which will also be available at Apple stores, Best Buy, online and some Wal-Mart stores.
Both Apple and Verizon were expected to allow pre-sales online at 3 a.m. Feb. 9 as well, but Verizon did not update whether that offer will still apply.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is email@example.com.
Read more about Smartphones in Computerworld's Smartphones Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Smartphones White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!