AT&T to lose 26% of iPhone owners to Verizon, survey shows
U.S. consumers cite poor reception, dropped calls as reasons for switching
Computerworld - More than one-in-four iPhone owners now using AT&T will switch to Verizon, a U.S. consumer survey said today.
According to ChangeWave Research, 26% of iPhone owners said that they will leave AT&T for Verizon. The biggest chunk of those consumers will make the switch in the first three months that Verizon offers the iPhone 4, with the bulk of the remainder dumping AT&T within the next year.
ChangeWave surveyed more than 4,000 U.S. consumers just days before Tuesday's announcement that Verizon will kick-off iPhone 4 sales on Feb. 10.
Of the four major carriers in the U.S. -- AT&T, Sprint, T-Mobile and Verizon -- AT&T and T-Mobile had the highest percentage of subscribers who said that they planned to switch providers in the next 90 days. Both carriers' "churn rate" -- the percentage who plan to move to a different company -- was 15%.
By comparison, Verizon's churn rate was only 4%; Sprint's was 10%.
AT&T's subscriber exodus has accelerated, said Paul Carton, director of research at ChangeWave, and at 15% is the highest ever in his company's polling. As recently as last June, only 9% said they planned to abandon AT&T.
"The weakening loyalty of AT&T wireless customers is directly attributable to the upcoming release of a Verizon iPhone," Carton asserted in a survey results report published today.
Of all AT&T subscribers, not only those who already own an iPhone, 16% said that they would switch to Verizon when the latter got Apple's smartphone. Far more -- 60% -- said they would not, while 23% answered "don't know."
The reasons respondents gave to explain why they would jump ship won't surprise iPhone owners. More than four-in-ten (42%) pegged poor reception as a reason, while 27% said AT&T's habit of dropping their calls was behind the move.
Both issues have irked customers since Apple launched the original iPhone in 2007, sparked several lawsuits and was at the heart of the "Antennagate" uproar last summer when users complained that holding the new iPhone 4 in certain ways resulted in poor reception and dropped calls.
AT&T has also been hammered by its customers in the pages of Consumer Reports, which last October ranked the carrier in last place among U.S. mobile service providers.
But ChangeWave said there was a bright spot for AT in its survey results: The carrier has improved its dropped-call rate. About 4.7% of AT&T subscribers reported a dropped call in the last 90 days, down from 6% when the question was last asked for a September 2010 survey.
Verizon's dropped call rate is just 1.7%, according to subscribers polled by ChangeWave.
- Automakers show off in-vehicle Wi-Fi, new smartphone interfaces
- First-to-market means diddly when it comes to smartwatches
- Apple slates WWDC for June 2-6, sets up ticket lottery
- Nadella to Cook on Office revenue sharing: Drop dead
- Microsoft scraps 'Windows-first' practice, puts Office on iPad before Surface
- iOS tops Android for Web browsing in U.S. and other developed nations
- Microsoft's free OneNote vaults to top of Mac App Store chart
- Apple discounts iPhone 5C 8%-9% in five markets via storage cuts
- Microsoft's OneNote strategy: Battle Evernote, or something bigger?
- Microsoft's new lower-priced Office 365 is 'obvious preface' for iPad suite
- Why Projects Fail CIOs are expected to deliver more projects that transform business, and do so on time, on budget and with limited resources.
- The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings This whitepaper provides insight into the value of video conferencing in today's business environment, and how organizations are using visual collaboration to find...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Smartphones White Papers | Webcasts