Mac sales climb as rivals lose U.S. share
Kitagawa resisted the term "cannibalization" for what tablets are doing to PC sales, saying that people weren't necessarily buying a tablet instead of a personal computer, but were buying a tablet now, then postponing upgrading the home machine.
"Some consumers are extending the life cycle of their PCs," she said. "They're holding onto the PC, but spending their discretionary income on something else, whether that's a media tablet or a game console or just eating out more."
Kitagawa said the decline in sales of traditional PCs will likely accelerate in 2011 as tablet prices drop with the expected introduction of Android-based devices that undercut the iPad's price.
IDC made the same prediction.
"This situation is likely to persist in 2011, if not worsen, as a wave of media tablets could put a dent in the traditional PC market," said IDC research director David Daoud in a statement Wednesday.
Gartner and IDC separate tablet sales from personal computer numbers, but if they put the iPad in the PC pigeonhole -- as they do netbooks, for instance -- Apple' would likely have captured the world's No. 3 spot.
Other analysts, like Brian Marshall of Gleacher & Co., have estimated worldwide iPad sales in the fourth quarter at 6 million, Mac sales during the same period at over 4 million. The total of 10 million would move Apple up to third place in IDC's global top five, behind only HP and Dell. The same 10 million would put Apple in fourth place on Gartner's list.
Apple will release its official Mac sales figures next Tuesday, Jan. 18, when it releases its fourth-quarter earnings report.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, or subscribe to Gregg's RSS feed . His e-mail address is firstname.lastname@example.org.
Read more about IT Industry in Computerworld's IT Industry Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- Redefine Your IT Operations: Remote Office IT Has Never Been Simpler Join us to see why PC Pro named Dell PowerEdge VRTX the "2013 Server of the Year." PowerEdge VRTX may be just what...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Hardware White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!