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Enterprise tablet growth set to explode, says survey

Apple set to cash in, with nearly 8-in-10 businesses opting for iPads

December 15, 2010 03:49 PM ET

Computerworld - The number of corporations arming workers with tablets will double early next year, a research firm said today, citing its recent survey of more than 1,600 IT buyers.

The November poll by ChangeWave Research showed that Apple's iPad will remain the dominant workplace player even as historically strong enterprise players like Hewlett-Packard enter the market.

Calling the demand for tablets "explosive," ChangeWave reported that 14% of the businesses polled said their firms are planning to buy tablets for employees in the first quarter of 2011. Currently, about 7% of all companies polled by ChangeWave said that they provide some workers with tablets.

"The total number of companies making use of tablet devices is set to double in just the next three months ... an explosive surge in demand going forward," said Paul Carton, ChangeWave's head of research, in a Wednesday note on the firms' site.

"This can be a monstrous market," said Carton in an interview later Wednesday. "What's striking about the survey results is the intensity of the leap in demand. It was much more than what we were expecting."

The 7% of enterprises currently handing out tablets was a one-point increase from a similar ChangeWave poll in August 2010.

Apple's iPad will continue to control the business tablet market, overshadowing relatively new rivals from Dell and HP, and the not-yet-released PlayBook from Research in Motion (RIM), the Canadian company best known for its BlackBerry line of smartphones.

Of the companies that said they plan to purchase tablets in the first three months of 2011, 78% tagged the iPad as their choice. Dell, HP and RIM were essentially tied for second place, with Dell and RIM getting 9% of the votes and HP, 8%.

Dell sells the Streak, a device with a 5.-in. screen, while HP's tablet is the 9-in. Slate, a business-centric device that sells for $800.

RIM's PlayBook isn't expected to ship until late in the first quarter of next year.

"Apple has a huge lead over everyone," Carton said. "You can't give Apple the early lead and expect to compete."



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