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Cyber Monday is biggest online spending day ever

9 million shoppers spend $1 billion online in a single day, many using their computers at work

December 1, 2010 01:39 PM ET

Computerworld - To say that online sales were strong on Cyber Monday would be an understatement.

Holiday shoppers this past Monday spent $1.028 billion online -- that's the highest one-day online spending total ever, according to a report released today by ComScore, an online research firm.

ComScore also reported that shoppers so far have spent $13.55 billion online since Nov. 1.

"Cyber Monday was a historic day for e-commerce, as we saw daily spending surpass $1 billion for the first time," ComScore Chairman Gian Fulgoni said in a statement. "The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news."

Cyber Monday's online spending total was 16% higher than it was on the same day last year. According to ComScore, the number of online buyers grew by 4% to reach 9 million. The average amount that each buyer spent grew by 12%.

All of that shopping couldn't have helped work productivity.

On Cyber Monday, 48.9% of the dollars spent at U.S. e-commerce sites were from transactions that originated on work computers, ComScore reported.

Earlier this week, the Reston, Va.-based research firm reported that Black Friday -- as the day after Thanksgiving has come to be known -- also was a boon for online retailers.

U.S. online shoppers spent $648 million on Black Friday, the traditional kickoff to the lucrative holiday shopping season. Black Friday also was the heaviest online spending day to date in 2010, ComScore noted. However, that record was wiped away by the huge numbers reached on Cyber Monday.

Fulgoni said he credits some of the big numbers to the fact that online retailers have worked hard -- and offered a lot of deals -- to get shoppers to spend their money online.

"It's important to note that some of the early strength in consumer spending is almost certainly the result of retailers' heavier-than-normal promotional and discounting activity at this early point in the season," he added. "So while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we've seen thus far."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at Twitter @sgaudin, or subscribe to Sharon's RSS feed Gaudin RSS. Her e-mail address is sgaudin@computerworld.com.

Read more about E-business in Computerworld's E-business Topic Center.



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