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Google reportedly ready to unveil JPEG alternative

Company looks to speed up the Web by shrinking image file sizes with new WebP format

September 30, 2010 04:05 PM ET

Computerworld - Google is reportedly set to announce later today that it has developed a JPEG alternative that should speed up the Web.

Google will unveil a graphics format for displaying images called WebP, according to a report from CNet. Compared to the JPEG file format, which is traditionally used for still images on the Web, the new format could shave as much as 40% off image file sizes.

Richard Rabbat, a lead product manager at Google, told Cnet that the difference in file sizes between the two formats is "staggering." He also noted that 65% of bytes on the Web are from images.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at Twitter @sgaudin or subscribe to Sharon's RSS feed Gaudin RSS. Her e-mail address is sgaudin@computerworld.com.

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