Google goes on acquisition spree this year
It has already bought 23 new companies in 2010; Microsoft has bought none
Computerworld - Google pulled out its wallet and went on an acquisition spree this year.
With months still to go in 2010, Google already has already bought 23 companies, according to research firm CB Insights. Calling Google's run a "torrid acquisition pace," CB Insights noted that this year's total is equivalent to all of its buying activity between 2007 and 2009.
"Given all the chatter about Android and the general emergence of mobile, the data surprisingly shows that Google's acquisition activity remains heavily focused on Internet software and services with 20 of 23 acquisitions being Internet companies and only two being mobile firms," the research firm noted in a blog post.
So what is Google buying? Three of the companies Google acquired this year were search-oriented, and three were focused on social media. One, according to CB Insights, focused on gaming, while one was focused on e-mail.
"Over the past several years, it's become commonplace for tech firms to buy their way into new innovations or markets rather than build them on their own," said Dan Olds, an analyst with The Gabriel Consulting Group. "Google's buying spree shows that the company is aggressively looking for both new tech and markets."
All the spending on outside companies might fly in the face of Google's reputation for encouraging innovation among its employees. But Olds said this only shows how serious Google is about pushing into new markets.
"Google does have a lot of internal innovation. In fact, they explicitly give engineers time to work on their own projects," he said. "The fact that they are also purchasing other companies by the truckload serves to underscore their push for new business."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
Read more about IT Industry in Computerworld's IT Industry Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
Changing the Way Government Works: Four Technology Trends that Drive Down Costs and Increase Productivity
This paper discusses four technology-based approaches to improving processes and increasing
productivity while driving down department and agency costs.
- Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights There are no recalls for poor marketing. Manufacturers need to get their customer intelligence and messaging right the first time. Learn how.
- The Brave New World of Customer-Centric Manufacturing The Unique Opportunity for Manufacturers to Better Understand their Consumers
- See the Possibilities Utilizing Data Visualization Do you simply want to collect data, or do you want to derive business insights from it? What if you could quickly and...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All IT Industry White Papers | Webcasts