Hurd's new job: Sell Oracle's Exadata vision
IDG News Service - The ascendancy of former Hewlett-Packard CEO Mark Hurd to a co-president slot at Oracle could give the vendor's strategy of selling integrated systems a boost, according to some industry observers.
Hurd left HP in August after a scandal erupted over an undisclosed relationship with a contractor and alleged irregularities with expense reports. He replaces Charles Phillips, whose departure had been rumored following a number of public missteps.
Now Hurd will assume responsibility for Oracle's sales, marketing and support operations as the company ramps up its integrated systems strategy. Hurd has the experience to deliver at scale, according to Altimeter Group analyst Ray Wang. "He understands big systems, sales cycles and related deals."
At the heart of Oracle's strategy lies its Exadata database machines, which were first launched in 2008 using HP hardware, but now use technology the company gained through the acquisition of Sun Microsystems.
Exadata machines employ "smart storage" software built into their storage servers, which moves query processing closer to data and cuts the amount of information that must pass through the system's interconnects, improving performance.
The systems are capable of both data warehousing and online transaction processing. Oracle has indicated it plans to roll out Exadata boxes integrated with a variety of software, including middleware and business applications. Some of those announcements are expected to be made at the OpenWorld conference later this month, perhaps by Hurd himself.
Hurd has experience in the data warehousing arena, having overseen Teradata before it was spun off from parent company NCR. But HP's own data warehousing platform, Neoview, has been "an epic failure," said analyst Curt Monash of Monash Research, via e-mail.
While Neoview is known for its scalability, HP hasn't "gelled a complete data warehousing strategy," whereas Oracle has a full stack of required technologies, said Forrester Research analyst James Kobielus. "Hurd is in a very good position to build on that foundation."
Oracle executives have said the Exadata sales pipeline is in the neighborhood of $1 billion. But the actual number of systems sold is unclear, and should be weighed against the fact that a full-rack Exadata has a list price of $1 million before support fees and database software licenses.
Part of Hurd's job will be to raise awareness of Exadata, said Frank Scavo, managing partner of the IT consulting firm Strativa. "Many Oracle apps customers don't have Exadata on their horizon. That's a huge untapped market for Oracle."
The integrated system concept is crucial to Oracle because it's the only way it can increase profit margins for Sun's hardware, Scavo added.
Overall, Hurd's hire "is a signal that Oracle is very serious about hardware/software integration," Monash said. "Hurd can surely talk the hardware/software integration game. One can reasonably spin the HP Neoview failure as a high-desire, low-odds attempt to get into the database software/hardware stack business."
- French fight the death of OpenVMS
- Aloha point-of-sale terminal, sold on eBay, yields security surprises
- HP, Intel, GM and Walmart demand changes to renewable energy industry
- Steven J. Vaughan-Nichols: Does HP have a development pipeline or a pipe dream?
- HP Places Its Data Center Bet on 'The Machine'
- 6 Emerging Programming Languages Career-Minded Developers Should Learn
- Beware the next circle of hell: Unpatchable systems
- Rackspace not a good fit for Cisco, says Chambers
- Solar power to provide HP's HQ with 20% of its electricity
- Review: Dell WYSE delivers Android-on-a-stick
- The Shortfall of Network Load Balancing Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access...
- Leave No App Behind with Software Defined Application Services F5 Software Defined Application Services (SDAS) is the next-generation model for delivering application services that enables service injection, consumption, automation, and orchestration across...
- The ADC's Role in the New Network Infrastructure Cloud computing and the BYOD trend will impact the design of future datacenters and their supporting networks. As these trends continue, application delivery...
- Three Key Principles to Accelerating Web Applications Read this article to learn more about the essential principles driving web application acceleration technologies today.
- Transform Your IT Service Management Watch this webinar, to learn how EasyVista can increase IT productivity & efficiency and deliver streamlined & integrated IT Service & Asset Mgmt.
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to... All Applications White Papers | Webcasts