iPad supply matches demand five months after launch
Apple offers next-day shipping for first time since tablet's April 3 debut
Computerworld - Nearly five months after the iPad's launch, Apple has finally matched supply with demand.
Apple's online store now shows that iPad orders will be shipped within 24 hours, the first time the tablet has been available for next-day shipping since its early April debut.
Although Apple took pre-orders for almost a month before the April 3 launch, subsequent orders for the iPad were delayed 15 business days, a mark that fell to seven to 10 days by mid-May. Earlier this month, shipping delays dropped again, first to five to seven days and then to one to three days.
Last month, Apple's executives acknowledged that they had underestimated demand for the tablet.
"We went into the iPad thinking that planning of 1 million from our capacity was a very bold move," Tim Cook, Apple's chief operating officer, said in a July earnings call with Wall Street analysts when he was asked whether there were problems with the supplies of specific components.
"What we are doing is we're increasing capacity as quickly as we can, and you know there are a number of things that we have to increase in order to do that," Cook told analysts. "But I am fairly confident that we will be able to increase the capacity. It is not a situation where there is something profound that we can't eventually increase."
Apple said it sold 3.3 million iPads in the year's second quarter, 1 million of them in the first 28 days of availability.
Before that, Apple gave hints of other signs of stress on iPad supplies when it pushed back the international launch until the end of May.
Brian Marshall, an analyst at Gleacher & Co., has projected that Apple will sell 12 million iPads this year, with sales in the fourth quarter of 4.9 million units, a 51% increase over 2010's second-quarter number.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at
@gkeizer, or subscribe to Gregg's RSS feed
. His e-mail address is gkeizer@ix.netcom.com.
- Want your beer and wings faster? Order on the iPad, please
- iPad sales beat HP, Lenovo, Dell PC numbers
- Apple crushes sales records, hits revenue 'home run'
- What's up for Apple in 2012?
- Apple's 'Black Friday' sale cuts Mac prices up to 10%
- Apple ships iOS 5.0.1 with battery fixes, patches
- Soft sales by Apple suppliers may hint at iPhone, iPad production cuts
- Apple's iPad thumps Android in purchase plan surveys
- iPad will reign supreme through 2013
- HP's tablet exit no signal of iPad immunity, say analysts
Read more about Macintosh in Computerworld's Macintosh Topic Center.



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Overcome Top 7 Admin Challenges of Active Directory
- As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
- Insiders Can Ruin Your Company. Take Action.
- Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
- Top Solutions and Tools to Prevent Devastating Malware
- Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
- Streamline Compliance and Increase ROI
- Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will...
- X-Ray of the PCI Process-4 Proactive Steps
- This white paper from Forrester Research Inc., helps break PCI into understandable components. Security and risk professionals will gain knowledge and insight into... All Macintosh White Papers
- Optimizing Networks for the Cloud
- Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
- Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
- Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®... All Macintosh Webcasts
