Amazon launches two new Kindles, one with Wi-Fi only
They are faster, offer more storage, sell for $139 and $189
Computerworld - Amazon launched two new Kindle e-readers priced at $139 and $189 late Wednesday, with the cheaper version a Wi-Fi-only e-reader and $10 less than the Wi-Fi-only Nook.
The third-generation devices are simply called Kindle and boast 6-in. reading areas but are smaller, lighter and faster overall, with 50% better contrast, according to Amazon's Web site.
Pre-orders are now available online, with actual release slated for Aug. 27.
The latest black-and-white E Ink devices are probably going to compete in a world of e-readers that is a separate market from the multimedia-focused, all-color iPad from Apple, which also is an e-reader, some analysts said.
"The e-reader market is expanding, not contracting, despite the emergence of iPad and competitors," said Jack Gold, and analyst at J.Gold Associates. "IPads and e-readers appeal to different market segments."
Gold said that Kindle and Nook readers are "avid readers who want the best reading experience, not necessarily a multipurpose Internet machine."
Gold said there is "clearly room for both" approaches, with different sweet spots in the market. "I wouldn't write off e-readers at this point," he said, noting that multimedia capabilities are being added to the e-readers. Limited Web browsing is possible over both the Kindle and Nook.
Prices for the new models could also lead to something of a price war among e-readers.
The new 3G + Wi-Fi Kindle weighs 8.7 oz., or 15% less than the last generation, with the Wi-Fi-only model weighing 8.5 oz. Both are about 21% smaller in size than their predecessors, while still keeping the 6-in. screen. The battery life is now estimated at one month with wireless off, and the amount of storage space has doubled so it can hold up to 3,500 books.
Faster processing allows for 20% faster page turns, something that's seen as important to the most active e-reader customers.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His e-mail address is firstname.lastname@example.org.
Eye on e-books
- E-reader decline prompts user debate over e-reader vs. tablet
- Last chapter for e-readers?
- Nook Simple Touch with GlowLight: An e-reader for night readers
- Bluefire launches Android-ready e-reader software for independent booksellers
- More Americans own e-readers than tablets, survey finds
- First look: The Kobo eReader Touch Edition
- Amazon: E-books now outsell print books
- Creating an e-book: Tips on formatting and converting your document
- Kindle for the Web demos at Chrome event
- Update: Amazon to demo Kindle for the Web on Tuesday
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- Assessing ROI for Mobile Acceleration Clients This EMA® paper examines the business case for deploying mobile WAN optimization client software and builds a ROI model based on the experiences...
- The Apple-ization of the Enterprise: Understanding IT's New World Read this paper for how to tackle Apple-ization (and the related consumerization of IT and Bring Your Own Device/BYOD).
- A Practical Introduction to Enterprise Mobility Management Read the white paper to better understand the basic concepts within mobility management and to learn how you can apply EMM technology to...
- Enterprise Mobility: A Checklist for Secure Containerization The advantages and disadvantages of the multiple approaches to containerization. Learn More>>
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Mobile Security: Containerizing Enterprise Data In this on-demand webinar, Fixmo's Lee Cocking, VP of corporate strategy, explains why Apple-ization trends like mobility and "bring-your-own-device" (BYOD) are driving the... All Mobile/Wireless White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!