Apple unveils iPhone 4, touts 'FaceTime' video chat
New iPhone goes on sale June 24, Apple to take pre-orders June 15 (see video, below)
Computerworld - Apple today unveiled the iPhone 4, touting it as the "biggest leap" since the company's original model of 2007 and saying it would go on sale in the U.S. and four other countries on June 24.
"This is more of the kind of enhancements they usually do, and none of them is a blockbuster, but I agree that it's the biggest step since the  iPhone," said Ezra Gottheil, an analyst with Technology Business Research.
The debut of the iPhone 4 and the availability date for iOS 4, the new name for what the company had called iPhone OS 4, came at Apple's Worldwide Developers Conference (WWDC), which CEO Steve Jobs kicked off Monday in San Francisco.
Jobs covered several of the new smartphone's and operating system's features, including a much sharper display, Apple's new iAd mobile advertising platform, and video capture and video chat.
The last was saved for Jobs' now-famous "One more thing..." near the end of his time on stage, when he placed a video call to Jonathan Ive, Apple's head of design. "You know, I grew up with the Jetsons and video calls," Jobs said to Ive. "And now it's real."
Dubbed "FaceTime" by Apple, the video chat feature works only between iPhone 4 smartphones, and during 2010, only via a Wi-Fi connection on each end. "We need to work a little bit with the carriers" before video calling can migrate to cellular data networks, Jobs admitted.
"They're positioning this as completely divorced from all the other video chat that's out there," said Gottheil. "They're positioning this as something completely different from, say, the Skypes of the world." Even so, Gottheil expects that Apple will provide video chat links between the iPhone and its desktop-bound Mac OS X client, iChat, in the near future.
"Apple wants to build a wall around [its] own ecology," said Gottheil.
The 32GB iPhone 4 will sell for $299; a 16GB model will go for $199. Both will be sold by Apple and AT&T at brick-and-mortar and online stores, and at Best Buy and Wal-Mart stores. Apple is also retaining the 8GB version of the iPhone 3GS, and starting June 24 will sell that older model for $99.
All iPhones sold in the U.S. require a two-year commitment to AT&T service. AT&T, however, will waive its usual contract restrictions and allow any current subscriber who would be due for an upgrade in 2010 to purchase an iPhone 4 starting this month.
Apple will take pre-orders on the iPhone in the U.S., France, Germany, Japan and the U.K. beginning June 15, and start selling them in those same countries nine days later.
"People are going to go out and buy this thing in droves," said Ken Dulaney, an analyst for Gartner Research. "Apple will get not just the additive buyers, but also the repeat customers," he said, pointing out the waiver AT&T is giving subscribers.
- What to listen for during Apple's earnings call today
- Timeline: How Apple's iOS gained enterprise cred
- Apple and IBM: A winning combo for IT
- IBM and Apple ties go way back
- Apple quickly counters China claim of iPhone spying
- China calls the iPhone and iOS 7 threats to national security
- Apple's CarPlay to dominate infotainment systems, will be in 24M cars by 2019
- Dev interest in OS X Yosemite is 4X what it was for Mavericks in '13
- Apple yanks Google Maps from iCloud's 'Find My iPhone'
- Gartner scales back Windows forecast
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Trends Shaping Software Management: 2014 Most IT executives recognize the relationship between mobile computing and worker productivity, and have long issued notebook computers and other mobile devices to...
- Software Asset Management: Pay Attention or Pay Up There is a wide range of options for managing software assets, from in-house solutions to the cloud to managed services providers. Read this...
- Are You Prepared for a Software Audit? Just the word "audit" is enough to make anyone shiver, and when it comes to a software audit, the reaction is no different....
- IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- Leveraging Flash Storage to Accelerate Oracle Real Application Clusters Join this webinar to understand the latest solid-state storage trends, the specific applications driving solid-state storage deployments and the benefits of deploying the... All Macintosh White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!