Update: Apple sells 2M iPads, on track for 7.6M in 2010
Sales leave most early 2010 estimates in the dust
Computerworld - Apple said Monday that it had sold more than two million iPads since it launched the tablet two months ago.
The announcement came on the heels of the iPad's debut in Europe, Australia, Canada and Japan, where crowds lined up last Friday to buy the new media tablet, and amid continued reports that supplies are tight in the U.S., where Apple's online store lists a seven-to-10-day delay between ordering and shipping.
"We appreciate [customers'] patience, and are working hard to build enough iPads for everyone," said Apple CEO Steve Jobs in a statement on Monday.
Apple's milestone is considerably higher than most Wall Street analysts' projections earlier this year. Shortly after Jobs unveiled the iPad in January, analysts estimated that Apple would sell between 175,000 and 778,000 iPads monthly.
Brian Marshall of BroadPoint AmTech posted the most aggressive Jan. 28 estimate of 778,000 tablets per month during 2010, or more than 6.2 million for the year. Since then, Marshall has raised his iPad estimate to seven million, while industry research firms such as Gartner have pegged the number at eight million.
iPads have actually been on sale longer than the "less than 60 days" touted by Apple today: The company's sales numbers include pre-orders in the U.S., which began March 12. Those pre-orders were fulfilled April 3, when the tablet officially hit retail.
By Apple's admission it's sold 181,818 iPads per week in the 11 weeks since the March 12 start of pre-orders in the U.S. If sales remain at that level, Apple will sell another 5.6 million in the remaining 31 weeks in 2010, for a total of 7.6 million iPads for the full year.
That number is likely to be larger, however, as Apple expands sales. Also on Monday, the company said it would launch the iPad in nine more countries in July, and still others later this year. Apple did not specify which countries will make up the July nine or how many markets it will enter before year's end.
Although iPad sales are on track to reach nearly eight million units for the year, the tablet can't touch Apple's iPhone. Last summer, Apple sold a million iPhone 3GS smartphones in the new device's first three days of availability.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at
@gkeizer or subscribe to Gregg's RSS feed
. His e-mail address is gkeizer@ix.netcom.com.
- iPad in the Enterprise: IT Must Stay Ahead of the Curve
- Skepticism mounts over Windows RT's enterprise role
- Tech Clash: The iPad vs. Asus Eee Pad Transformer Prime
- Hands on: The new iPad
- Expect shortages of new iPad, say analysts
- iPad 3 to debut March 7, feature LTE support, reports claim
- Want your beer and wings faster? Order on the iPad, please
- iPad sales beat HP, Lenovo, Dell PC numbers
- Apple crushes sales records, hits revenue 'home run'
- What's up for Apple in 2012?
Read more about Macintosh in Computerworld's Macintosh Topic Center.


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Macintosh White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Macintosh Webcasts
