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Dell eyes larger screens for handheld devices

By Agam Shah
May 25, 2010 04:26 PM ET

IDG News Service - Dell on Tuesday announced it would ship its first handheld device, called Streak, in June, but it is also looking to develop devices with larger screen sizes as it tries to establish a foothold in the competitive mobile market.

The Streak has a 5-inch screen, and the company is looking at developing handheld devices with larger screen sizes, said John Thode, vice president of small devices in Dell's communication solutions group. He said there is room for portable devices with multiple screen sizes as technology develops and new usage models for applications emerge.

Communication technologies like LTE (Long Term Evolution) are developing fast, data plans are becoming cheaper, and consumers are willing to carry more devices, Thode said. Dell wants to create different consumer and enterprise usage scenarios as wireless data transfer rates get faster, he said.

Streak is the first of what could be multiple devices from Dell in the fast-growing mobile space over the next few years, Thode said.

The Streak device -- which the company calls a tablet -- was developed as a pocket-sized device with a large screen on which content like movies could be viewed, Thode said. Dell executives have described Streak as hitting the "sweet spot" between smartphones and tablets with larger screens.

The device runs Google's Android OS. It will first be available in the U.K. through retailers Carphone Warehouse and O2 stores. Pricing was not announced and the device will be available in the U.S. later in the summer, according to the company.

This market segment Streak serves was previously occupied by devices called MIDs (mobile Internet devices), which didn't take off because there wasn't the right combination of hardware and content, Thode said. Dell hopes to offer the right hardware with Streak, and with Android, hopes not to lock down users into proprietary stores to download applications and content, Thode said.

Tablets recently emerged as a hot-selling item with Apple's iPad, which comes with a 9.7-inch screen. But with the 5-inch screen, the Streak is an experiment that could set the stage for development of pocket-sized devices that mix voice with a heavy emphasis on content consumption, analysts said. Smartphones already come with screens in the 4-inch range, and there is room for the screen size to increase, analysts said. HTC a few weeks ago launched the Evo 4G smartphone, which sports a 4.3-inch screen.

Streak's larger screen brings more viewing convenience to movies than traditional smartphones, said Will Stofega, program director for mobile device technology and trends at IDC, who has been using the device for a month. The device is small enough to fit in a pocket with its smartphone-like design.

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.
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