1-in-5 U.S. consumers plan to buy Apple's iPad
Current owners report satisfaction numbers in the 'nose-bleed' range, says pollster
Computerworld - Positive press and word of mouth from very satisfied owners has convinced one-in-five U.S. consumers to buy an Apple iPad, a survey published today said.
In a poll of nearly 3,400 consumers, ChangeWave Research found that 7% are "very likely," and 13% "somewhat likely" to buy an iPad at some point. Those numbers, noted Paul Carton, ChangeWave's research director, are significantly higher than the 4% and 9% who answered the same way in a February survey taken after Apple CEO Steve Jobs had unveiled the media tablet, but before it went on sale in early April.
While 19% of those who plan to purchase an iPad said that they would do so in the next 90 days, the majority of consumers who want an Apple tablet will buy one in six months or more. And that has to make Apple happy this holiday season.
"Apple's going to have an iPad holiday," said Carton. "We'll see a holiday spending wave on the iPad."
Of the consumers who said they plan to buy an iPad, 24% said they would do so in 6 to 12 months, with another 24% saying they would pull the buying trigger in 12 to 24 months.
The reasons polled Americans gave for wanting an iPad "cuts across the board," said Carton, and range from its e-reader capabilities (15%) and portability (15%) to ease of Internet access (8%) and as a PC or smartphone replacement (7%).
Word of mouth from satisfied iPad users may also play a part. According to a second ChangeWave survey that polled 153 current iPad owners, more than nine out of 10 are pleased with the purchase. Nearly three-fourths (74%) said they are "very satisfied" with their iPad, while another 17% said they were "somewhat satisfied."
"Apple is reaching the kind of nose-bleed satisfaction numbers of iPhone owners," said Carton. "A 91% satisfied rating is a very good beginning for Apple, to say the least."
But not everything is hunky-dory with the iPad, said Carton.
- Office for iPad apps ring up 27M downloads
- Apple plays hardball with iPad Mini reveal
- Apple breezes to PC sales' top spot as Windows share decays
- Analyst tallies perks of September launch of new iPhone, iPad
- Analyst predicts stellar iPad sales in next week's Apple earnings
- Nexus 7 holds up better than iPad in drop, water-dunk tests
- With iPad Mini, Apple would remain tablet king through '16, says IDC
- Apple demands ipad3.com domain
- Chrome for iOS snatches top spot on App Store
- iPad in the Enterprise: IT Must Stay Ahead of the Curve
- Stop Guessing, Start Measuring: How to Use Mobile Analytics to Deliver the Best App ROI This interactive e-book investigates how mobile is driving the need for app and portfolio measures unlike any we saw in the days of...
- APIs & MBaaS: How to Extend Your Enterprise Architecture for a Mobile World "Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink." Download this whitepaper and learn how each of these requirements...
- Three Principles of the Mobile Era or Mastering the Mobile Shift: Three Keys to the New Enterprise In this whitepaper, you will learn the tools, technologies and strategies that are necessary for a mobile-ready IT to master the 3 keys...
- Mobile First: Securing Information Sprawl Learn how the partnership between Box and MobileIron can help you execute a "mobile first" strategy that manages and secures both mobile apps...
- It's not too late...Get Your Mobile Questions Answered Live! How can IT provide seamless and secure mobile communications and collaboration for all? Join this live Webcast as IDG asks an expert panel...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator... All Mobile/Wireless White Papers | Webcasts