1-in-5 U.S. consumers plan to buy Apple's iPad
Current owners report satisfaction numbers in the 'nose-bleed' range, says pollster
Computerworld - Positive press and word of mouth from very satisfied owners has convinced one-in-five U.S. consumers to buy an Apple iPad, a survey published today said.
In a poll of nearly 3,400 consumers, ChangeWave Research found that 7% are "very likely," and 13% "somewhat likely" to buy an iPad at some point. Those numbers, noted Paul Carton, ChangeWave's research director, are significantly higher than the 4% and 9% who answered the same way in a February survey taken after Apple CEO Steve Jobs had unveiled the media tablet, but before it went on sale in early April.
While 19% of those who plan to purchase an iPad said that they would do so in the next 90 days, the majority of consumers who want an Apple tablet will buy one in six months or more. And that has to make Apple happy this holiday season.
"Apple's going to have an iPad holiday," said Carton. "We'll see a holiday spending wave on the iPad."
Of the consumers who said they plan to buy an iPad, 24% said they would do so in 6 to 12 months, with another 24% saying they would pull the buying trigger in 12 to 24 months.
The reasons polled Americans gave for wanting an iPad "cuts across the board," said Carton, and range from its e-reader capabilities (15%) and portability (15%) to ease of Internet access (8%) and as a PC or smartphone replacement (7%).
Word of mouth from satisfied iPad users may also play a part. According to a second ChangeWave survey that polled 153 current iPad owners, more than nine out of 10 are pleased with the purchase. Nearly three-fourths (74%) said they are "very satisfied" with their iPad, while another 17% said they were "somewhat satisfied."
"Apple is reaching the kind of nose-bleed satisfaction numbers of iPhone owners," said Carton. "A 91% satisfied rating is a very good beginning for Apple, to say the least."
But not everything is hunky-dory with the iPad, said Carton.
- Office for iPad apps ring up 27M downloads
- Apple plays hardball with iPad Mini reveal
- Apple breezes to PC sales' top spot as Windows share decays
- Analyst tallies perks of September launch of new iPhone, iPad
- Analyst predicts stellar iPad sales in next week's Apple earnings
- Nexus 7 holds up better than iPad in drop, water-dunk tests
- With iPad Mini, Apple would remain tablet king through '16, says IDC
- Apple demands ipad3.com domain
- Chrome for iOS snatches top spot on App Store
- iPad in the Enterprise: IT Must Stay Ahead of the Curve
- Agility & Scalability for Oracle EBS R12 and RAC on VMware vSphere 5 This white paper outlines extensive performance and scalability testing of Oracle EBS applications on a Vblock™ Systems with vSphere 5.
- Oracle and VCE: The Next Step in Integrated Computing Platforms In this ESG Lab review you will learn how a VCE system driven by Oracle, delivers the perfect blend of high performance and...
- Migrate Oracle Apps from RISC/UNIX to Virtualized x86 Ready to move Oracle to a virtualized environment? This brief explains how true converged infrastructure can help you migrate from a RISC/UNIX environment...
- Step Out of the Bull's-Eye Learn about the evolution of targeted attacks, the latest in security intelligence, and strategic steps to keep your business safe.
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All Macintosh White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!