iPad online use approaches Android, BlackBerry
Tiny usage share -- just 3 out of every 10,000 online devices -- but closes in on well-established mobile rivals
Computerworld - In its first 10 days, Apple's iPad has captured almost as much online usage share as the BlackBerry or Google's Android operating system, a Web metrics firm said today.
According to data from Aliso Viejo, Calif.-based NetApplications.com, the iPad's share has averaged 0.03% since April 3, the day Apple started selling the media tablet. Although that number is puny compared to the major operating systems -- Windows XP, for example, accounts for 64.5% of the total market -- it's within striking distance of longer-available rivals.
Research In Motion's BlackBerry, for example, had a usage share of 0.04% for the month of March. Android, meanwhile, accounted for the same figure, split evenly between Android 1.5 and Android 1.6, NetApplications said.
By comparison, Windows Millennium, or Windows ME, the often-derided 2000 successor to Windows 98, was also at 0.04% last month.
But the iPad can't hold a candle to Apple's older mobile siblings. By NetApplications' count, Apple's iPhone and iPod Touch devices have a combined share of 0.6%, about 20 times larger than the iPad's.
Yesterday, Apple announced that it had sold more than half a million iPads in the first week of availability, a number that included pre-orders which kicked off March 12. The company cited the sales number as indicative of a "surprisingly strong U.S. demand" that forced it to postpone the tablet's international launch until the end of May. Originally, Apple had said it would start selling the iPad outside the U.S. later this month.
"I don't think it's a component-specific supply issue," said Brian Marshall, an analyst with BroadPoint AmTech. "It's more likely a production issue. This is a brand new device, and it has a ton of tiny screws," Marshall added, noting that it's common for early production runs to have problems as kinks are worked out.
"And in the end, this won't matter. Actually, I think it could be a good thing for the company," Marshall said. By pushing back the international launch, Apple postpones the likely spike in sales -- and thus a draw-down on inventory -- and has more time to smooth out sales.
Apple will begin taking orders from international customers May 12.
Net Applications measures operating system use by analyzing the pool of about 160 million unique visitors each month to its clients' sites. The company is tracking iPad daily share numbers on its Web site.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer or subscribe to Gregg's RSS feed . His e-mail address is firstname.lastname@example.org.
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- Why Projects Fail CIOs are expected to deliver more projects that transform business, and do so on time, on budget and with limited resources.
- The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings This whitepaper provides insight into the value of video conferencing in today's business environment, and how organizations are using visual collaboration to find...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Macintosh White Papers | Webcasts