Google still tops, but Bing inches ahead in search market
Microsoft hopes to gain steam with regulator approval of Yahoo deal
Computerworld - Microsoft Corp. in recent months has slowly boosted its share of the search business, but it still remains well behind a so-far unbeatable foe in its battle with Google Inc.
Hitwise, an online traffic monitor, today reported that Google last month remained firmly at the head of the search pack while Microsoft's well-regarded Bing search engine gradually picked up a little traction.
Google held a 70.95% share of the search market in February, according to Hitwise. In recent months Google has maintained its wide lead, with search market share totals ranging from a low of 70.60% last October to a high of 72.25% in December.
Microsoft Bing, which held third place behind Google and new partner Yahoo Inc. last month, has been moving in the right direction, rising from 8.92% of the search market in December to 9.37% in January and improving again to 9.70% last month.
Ezra Gottheil, an analyst at Technology Business Research, isn't surprised that Bing has been slow to make its mark in a market so dominated by Google.
"Even if [Bing] is getting traction, growth would be slow," Gottheil said. "People don't change without some impetus. Google isn't broken. Why fix it? At best, it's going to be a long road for Microsoft."
On the other hand, Gottheil noted that Bing isn't doing badly for a relatively new product -- "9.7% of a huge business is a large business," he said.
Meanwhile, Yahoo has been seeing a fairly steady decline since last September, according to Hitwise. While Yahoo did manage to hold firm at 14.57% of the market in both January and February, its share is down from 16.38% six months ago.
Gottheil noted that Yahoo's decline, while steady, has not been especially sharp. "A couple of points probably doesn't mean that much, [so] there's no reason for anyone -- Google, Bing, or Yahoo users -- to change."
Microsoft over the past year has been spending a lot of money and development resources to capture some of Google's hefty share of the search market.
Its latest move -- signing a deal to have the Bing search engine power multiple Yahoo sites -- could prove the most significant so far. That deal was approved last month by both the U.S. Department of Justice and the European Commission.
The partnership also calls for Yahoo to sell premium search advertising services for both companies.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
- Yahoo can't stall Bing rollout in Taiwan, Hong Kong
- Google keeps Bing, Yahoo at bay in search business
- Google updates Google Now, makes it more prominent on phones
- Yahoo to focus on search -- and Google
- Microsoft's Bing counters Google with Yelp partnership
- Mozilla dumps Yandex as default search for Russian Firefox
- Google aims to make search smarter, easier
- Microsoft Bing goes social in search war with Google
- Facebook tries to out-Google Google with new search tool
- Google, Microsoft each seek search 'game changer'
Read more about E-business in Computerworld's E-business Topic Center.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Infographic: Converged Infrastructure Benefits This Infographic quantifies the savings organizations are realizing from increased deployment speed, higher availability, and lower annual costs.
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Going Paperless? Here's What You Need to Think About As makers of some of the world's most popular PDF solutions, we often consult with businesses & governmental agencies that have the goal...
- The Big Data Opportunity for HR and Finance If CEOs, CFOs, CIOs, and CHROs want to drive their businesses forward, they will need to quickly recognize the enormous value of big...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Building Tomorrow's Infrastructure Listen to this podcast to discover how Crider Foods worked with PC Connection to update their IT infrastructure, while maintaining compliance and control. All E-business White Papers | Webcasts