A WiMax phone might help ailing Palm
But Palm also needs to start selling phones with AT&T, T-Mobile
Computerworld - After Palm Inc. admitted that its smartphone sales were below expectations, rumors started swirling that the company might be sold, or that it could be beefing up its product line with a WiMax smartphone for Sprint Nextel.
Palm's biggest fans say that they don't want Palm to be sold and hope that the cell phone maker keeps plugging away at new smartphones and upgrades to its webOS.
"There are rumblings of [a WiMax-enabled smartphone] that might turn out to be wishful thinking, but I'd like to see that just because Palm needs to do something kind of drastic to get out there and get a good buzz [in the market]," said Kris Keilhack, associate editor at PalmInfocenter.com, and a Palm device user for 14 years.
HTC Corp. has been widely rumored to be making the first WiMax phone for Sprint, Keilhack noted, but other analysts and observers said it's possible that Palm also would build one, partly because Sprint had the exclusive carrier deal to sell the Palm Pre, the first device based on the webOS, in 2009. Sprint, the nation's third-largest wireless carrier, which is also heavily involved in deployment of the faster WiMax technology, has announced a special event at the CTIA trade show in March.
Neither Sprint nor Palm responded to requests for comment.
One commenter on Gdgt.com, named Oldmanwoerle, reasoned that a WiMax phone from Palm on Sprint is a "huge opportunity for both Sprint and Palm to grab a lot of subscribers."
Getting more Palm smartphone devices on the market with more carriers is what several industry analysts said they believe could save the company from disaster.
Verizon Wireless, the nation's largest carrier, has been selling the the Palm Pre Plus and Pixi Plus smartphones since Jan. 25, although a report surfaced Wednesday that Verizon might begin pulling them off its shelves. However, Verizon officials Thursday called the devices "important" and said they would continue to be part of Verizon's marketing lineup.
Verizon admitted that its initial marketing of Palm devices was "below expectations," Palm CEO Jon Rubinstein wrote in a letter to Palm employees yesterday. However, Rubinstein said steps were taken to accelerate sales with the help of Palm Brand Ambassadors. He said the campaign was also boosting its marketing, with more Palm ads on billboards, bus shelters, buses and subway stations.
The nation's second-largest carrier, AT&T, said in January that it would sell two webOS devices this year, and some reports put the on-sale date in early May, based on filings with the Federal Communications Commission.
Even T-Mobile USA, the fourth-largest U.S. wireless carrier, is expected to sell a Palm webOS smartphone by midyear, Keilhack said.
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Should Sprint buy T-Mobile?
- iPhone, Samsung smartphone use by U.S. consumers jumps
- A mobile app reality check
- Verizon LTE getting AWS upgrades, even as execs admit to some performance 'hot spots'
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Future Focus: What's Coming in Enterprise Mobility Management (EMM) Find out why Enterprise Mobility Management (EMM) solutions that are truly future-ready must be designed to enable Machine-to-Machine (M2M) capabilities and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts