Microsoft, Yahoo search deal gets go-ahead
Firms hope to have Microsoft Bing running on Yahoo by year's end
Computerworld - Microsoft and Yahoo announced this morning that both the U.S. Department of Justice and the European Commission have approved an agreement between the two firms to have Microsoft's Bing search engine power Yahoo's sites.
The companies said today that engineers will begin adapting Bing for the Yahoo site "in the coming days" and that they hope work is completed, at least the United States, by the end of this year.
"Although we are just at the beginning of this process, we have reached an exciting milestone," said Microsoft CEO Steve Ballmer, in a statement. "I believe that together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers, as well as to advertisers and publishers."
The partnership, which also entails Yahoo selling premium search advertising services for both companies, is a frontal assault on rival Google, which has long dominated the search market. More than 64% share of worldwide searches use Google, according to multiple research firms.
Neither Microsoft or Yahoo has had much success separately.
"This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience," said Yahoo CEO Bartz in a statement. "Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, send e-mail to email@example.com or subscribe to Sharon's RSS feed .
- Yahoo can't stall Bing rollout in Taiwan, Hong Kong
- Google keeps Bing, Yahoo at bay in search business
- Google updates Google Now, makes it more prominent on phones
- Yahoo to focus on search -- and Google
- Microsoft's Bing counters Google with Yelp partnership
- Mozilla dumps Yandex as default search for Russian Firefox
- Google aims to make search smarter, easier
- Microsoft Bing goes social in search war with Google
- Facebook tries to out-Google Google with new search tool
- Google, Microsoft each seek search 'game changer'
Read more about E-business in Computerworld's E-business Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- EDI in China: Developing a Strategy for B2B Integration Success IBM solutions for EDI have helped companies across the globe securely connect and build partner communities.
- Gartner 2013 Magic Quadrant for Enterprise Backup/Recovery Software See why CommVault was positioned as the #1 leader in Gartner's 2013 Magic Quadrant for Enterprise Backup/Recovery software for the 3rd year in...
- Forrester Report: CommVault is a Leader in Enterprise Backup and Recovery In this report, Forrester takes a deep dive into the evaluation criteria, how CommVault is positioned and the features and functionality that make...
- Forrester Wave for Enterprise Backup and Recovery Read this report to see how CommVault continues to outpace its competitors and why Forrester positioned CommVault Simpana as the top backup and...
- Polycom Virtual Meeting Rooms Video The conference room is the hub for group collaboration. With Polycom, you can extend the productivity and efficiency benefits of face-to-face meetings beyond...
- Four Myths of High-Productivity App Dev Debunked Debunk the main myths surrounding high-productivity application development and how both platforms have overcome them. All E-business White Papers | Webcasts