Microsoft, Yahoo search deal gets go-ahead
Firms hope to have Microsoft Bing running on Yahoo by year's end
Computerworld - Microsoft and Yahoo announced this morning that both the U.S. Department of Justice and the European Commission have approved an agreement between the two firms to have Microsoft's Bing search engine power Yahoo's sites.
The companies said today that engineers will begin adapting Bing for the Yahoo site "in the coming days" and that they hope work is completed, at least the United States, by the end of this year.
"Although we are just at the beginning of this process, we have reached an exciting milestone," said Microsoft CEO Steve Ballmer, in a statement. "I believe that together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers, as well as to advertisers and publishers."
The partnership, which also entails Yahoo selling premium search advertising services for both companies, is a frontal assault on rival Google, which has long dominated the search market. More than 64% share of worldwide searches use Google, according to multiple research firms.
Neither Microsoft or Yahoo has had much success separately.
"This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience," said Yahoo CEO Bartz in a statement. "Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at
@sgaudin, send e-mail to sgaudin@computerworld.com or subscribe to Sharon's RSS feed
.
Search War
- Google, Microsoft each seek search 'game changer'
- Ballmer touts Bing; analysts still wary about its future
- Google antitrust probe to shed light on search, experts say
- Google slips to lowest search share in two years
- Report: Yahoo board not focused on finding new CEO for now
- Without Bartz, will Yahoo rebuild or sell?
- QuickPoll: Are Yahoo's best days behind it?
- With Bartz out, Yahoo must refocus or die
- Bartz couldn't deliver Yahoo turnaround
- Confirmed: Carol Bartz out as Yahoo CEO
Read more about E-business in Computerworld's E-business Topic Center.



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Smarter Commerce is redefining value chain visibility
- Smarter Commerce is redefining the value chain in the age of the customer. It starts with putting the customer at the center of...
- IBM Synchronizes its Commerce 2.0 Strategy with 'Smarter Commerce' Initiative
- On March 14, IBM announced "Smarter Commerce", a strategic initiative that addresses the surging market for Commerce 2.0 solutions that take advantage of...
- Proof Positive - Extended Validation SSL Increases Online Sales and Transactions
- With the threat of identity theft and other types of fraud rampant on the internet, many consumers are reluctant to release their details,...
- Overcome Top 7 Admin Challenges of Active Directory
- As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
- Insiders Can Ruin Your Company. Take Action.
- Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in... All E-business White Papers
- Optimizing Networks for the Cloud
- Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
- Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
- Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®... All E-business Webcasts
