Look who's a nerd: Barbie becomes computer engineer
After online poll, Mattel unveils doll that sports a laptop, Bluetooth headset and smartphone
Computerworld - Well, well. Look who's become a nerd?
Toy maker Mattel has given Barbie, an iconic fashion doll since 1959, a new career -- this time as a computer engineer.
For the first time, the company took an online vote, asking people to select the Barbie doll's 125th career by choosing between architect, computer engineer, environmentalist, news anchor or surgeon. And voters chose the high-tech job.
Mattel polled fans on Facebook and Twitter for Barbie's next big career change.
"All the girls who imagine their futures through Barbie will learn that engineers -- like girls -- are free to explore infinite possibilities, limited only by their imagination," said Nora Lin, president of the Society of Women Engineers, in a written statement.
"As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people's everyday lives in this exciting and rewarding career," she said.
However, while the popular vote went to computer engineer, Mattel noted that girls selected news anchor as their favored career for the doll that, over the years, has been an aerobics instructor, nurse, flight attendant, NASCAR driver and an ambassador.
The girls' choice wasn't disregarded. News Anchor Barbie will be the doll's 126th career.
The toy company, which unveiled both new career-minded dolls at the 2010 American International Toy Fair last weekend, noted that they are both expected to hit store shelves this fall.
To create an authentic look, Mattel designers worked with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie, the company noted.
Computer Engineer Barbie is going geek chic with a binary code patterned T-shirt. She's also decked out with a pink laptop, a smartphone, a Bluetooth headset, and trendy eye wear.
To add to the idea of being a computer engineer, the doll comes with a code that unlocks exclusive online game content on Barbie.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
Read more about IT Careers in Computerworld's IT Careers Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Three Best Practices to Help Government Agencies Overcome BYOD Challenges This paper highlightschallenges facing government IT in a BYOD environment and discusses strategies for network preparation, ongoing support, and securing information to enable...
- 3 Steps to Content Sharing and Collaboration ft. Forrester Research Consumer sync and share tools help people access and send personal files, but smart IT leaders know that businesses require more than just...
- Empowering Your Mobile Workers A modern mobile IT strategy is no longer an option, it is an absolute necessity. Here's how some of the nation's most progressive...
- Omnichannel: From Buzzword to Strategy Customers demand a seamless experience across channels, especially mobile. Read this whitepaper for a research-based framework for using omnichannel for higher customer engagement.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more