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EU hears Google, Microsoft, Yahoo on 'right to be forgotten'
Google, Microsoft and Yahoo are meeting with European data protection authorities Thursday to discuss how to implement a recent ruling that gives people the right to have personal information excluded from search results.

Yahoo buys Flurry to make more money from mobile apps
Yahoo has reached an agreement to acquire Flurry, a mobile analytics company, as part of a push to grow its advertising revenue within its mobile products.

EU privacy watchdogs to quiz Google, Microsoft on 'right to be forgotten'
European privacy authorities have invited Google, Microsoft and Yahoo to discuss the implementation of a landmark ruling by Europe's top court that gives people the right to have personal information excluded from search results.

Yahoo revenue drops as ad business flounders
Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.

Yahoo acquires video streaming startup RayV
Yahoo has acquired online video streaming company RayV with the aim of distributing content to more people, particularly via mobile devices.

Lights out for Yahoo's Shine site, Xobni email apps, other products
Yahoo is shutting down a range of products, including apps from its acquisition of email management service Xobni, and its Shine women's lifestyle site.

Like other tech giants, Facebook is very white and very male
Facebook has followed Google and Yahoo in revealing just how diverse its workforce is, and just like the other two tech giants, it's very white and very male.

New software targets hard-to-understand privacy policies
Have you ever tried to read a website's privacy policy only to give up after slogging through paragraphs and paragraphs of dense, lawyerly language? Privacy-focused companies Disconnect and TRUSTe have released a new browser add-on that attempts to translate those policies into easy-to-understand terms.

Yahoo launches Aviate app for a 'smarter' Android home screen
Yahoo has released an Android personalization app that could give the company a stronger foothold in mobile contextual search.

Will full encryption sideline Google's targeted ads?
Mining personal data to deliver targeted ads is the lifeblood of Google's business -- and of many other online firms. But what if that data dries up at the source?

Firefox risks user backlash by adding search box to new tab page
Mozilla has pulled a "Chrome" by adding a search box to the new tab page in Firefox 31, which is slated to ship in final form on July 22.

After 5 years, Bing still trails Google -- but it has other plans
Microsoft released Bing -- meant to be the great challenger to Google's ubiquitous search engine -- in June 2009. And while it remains mired in second place to Google, it's still looking for ways to grow.

China escalates rhetoric in campaign to ban Windows 8
China's state-run television today took new shots at Microsoft's Windows 8, using a two-and-a-half-minute segment on a national show to blast the OS as a data thief.

Malvertising rise pushes ad industry to action
With hidden malware on the rise, the online advertising industry may finally have to get its governance act together.

Internet 'Do Not Track' system is in shatters
Chalk up another victory for corporate surveillance: Five years after advocates came up with an easy way to let you browse the Web with just a little privacy, the Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.

Amazon, AT&T, Snapchat rated among the least trustworthy with data, EFF finds
Amazon, Snapchat and AT&T rank among the least trustworthy technology companies when it comes to how they handle government data requests, according to a report from the Electronic Frontier Foundation.

Online advertising endangers user security, privacy
The current state of online advertising endangers the security and privacy of users and the U.S. Federal Trade Commission should force the industry to offer better protections through comprehensive regulation, the U.S. Senate said in a report.

Blink team to join Yahoo, 'self-destructing' messaging app to shut down
The developers of Blink, a messaging app that could be programmed to destroy messages, are moving to Yahoo to work on communications products.

Yahoo News Digest lands on Android, becomes international
Yahoo's News Digest application is now available on Android, with an international and a Canadian edition also added.

Marissa Mayer explains why you should try Yahoo
News, email and photo-sharing are some of the most popular services on the Web. Marissa Mayer knows that, and they're some of the reasons she thinks you should try Yahoo.

Alibaba's business model and the Chinese market make its IPO hot
Alibaba Group is the e-commerce player from China that you may have never heard of. But it's set to make one of the biggest initial public offerings in the U.S., possibly raising over $20 billion, analysts say.

Yahoo to air two original comedy series beginning next year
Yahoo is pushing harder into the production of original content, with two online TV series, another digital magazine and a concert-streaming series added to its growing lineup.

Working-at-Home a Win-Win for Employers and Employees
Marissa Mayer's infamous policy for Yahoo aside, telecommuting remains an important tool for reducing employee stress and increasing operational efficiency. Follow these tips to do it right.

What you need to do about Heartbleed
The Heartbleed bug has affected about two-thirds of the world's websites, meaning virtually everyone should be taking steps to protect themselves now.

Yahoo email anti-spoofing policy breaks mailing lists
In an attempt to block email spoofing attacks on yahoo.com addresses, Yahoo began imposing a stricter email validation policy that unfortunately breaks the usual workflow on legitimate mailing lists.

NSA sniffing prompts Yahoo to encrypt traffic between its data centers
Yahoo said it was encrypting traffic flowing between its data centers, several months after leaked documents revealed the government had been sniffing those links.

Yahoo reportedly launching YouTube rival
Reports are circulating that Yahoo is looking to launch a video site that would go up against Google's behemoth YouTube.

Internet giants can access your data, too
Security protections have been tightened at many of the major online services, as firms like Google and Microsoft pledge to protect their users against unwanted prying eyes. But while many people fret about unwarranted government access to their data, the Internet firms themselves play by their own set of rules.

Yahoo CEO talks mobile, advertising and Tumblr
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

China's Alibaba confirms plans for U.S. IPO
Chinese e-commerce giant Alibaba Group on Sunday announced its plans to make a public stock offering in the US, an event that could set a record for the US IPO of a Chinese company.

Copyright owners call for overhaul of DMCA takedown notices
Congress needs to overhaul the take-down notice provision in the Digital Millennium Copyright Act to make it easier for copyright holders to police infringing uploads of their intellectual property, some advocates told lawmakers.

The paranoid's survival guide, part 2: Protect your privacy on social, mobile and more
We've rounded up a bunch of experts' tips about how to retain your privacy when messaging and using apps, and while on social media.

Yahoo gets help from Yelp to fight Google
Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.

Yahoo acquires data visualization startup
Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to Yahoo's string of acquisitions designed both to get talent and access to new technologies and services.

Yahoo services to cut Facebook, Google sign-ins
Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.

The paranoid's survival guide, part 1: How to protect your personal data
We've rounded up a bunch of experts' tips about how to retain your privacy -- as much as possible, anyway -- and how to surf the Web silently, among other things.

Report: UK spies captured millions of Yahoo users' webcam images
U.K. intelligence agency GCHQ captured and stored still webcam images of millions of Yahoo users including substantial quantities of sexually explicit material, the Guardian newspaper reported Thursday.

Staff at recruitment tool firm Distill join Yahoo
The team at Distill, the developer of a collaborative video interview platform, is joining Yahoo, adding to the number of engineers and other staff from startups that have joined the Internet company.

Mayer says Yahoo investing in search through acquisitions
If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but CEO Marissa Mayer said there's work to be done on mobile devices, particularly around contextual search.

Antitrust deal leaves Google unscathed
Google's agreement to end its three-year antitrust dispute with the European Union gives the company's search rivals a boost, but it's probably not enough to make a dent in Google's search engine dominance

How to Prepare Your Business (And Your Employees) to Work Remotely
Hurricanes, blizzards, floods, earthquakes, even mundane events like employees' car troubles or family obligations can disrupt your business and put a damper on productivity. Here's how to prepare your business and your personnel for working remotely.

Hackers try to hijack Facebook, other high profile domains through registrar
The Syrian Electronic Army (SEA), a group of hackers that has hijacked other high-profile domain names, managed to change the domain registration information for Facebook.com, but failed to redirect the domain to a different server.

Google, Facebook, Microsoft show steady rise in surveillance data requests
Google, Facebook and Microsoft were among the technology companies to release new figures showing a rising number of requests for their users' data coming from a secretive U.S. surveillance court.

Yahoo to buy developer of Donna personal assistant app
Yahoo has entered into an agreement to acquire Incredible Labs, the startup behind mobile personal assistant app Donna.

Yahoo resets passwords after email hack
Yahoo has been resetting email accounts that were targeted in an attack apparently aimed at collecting personal information from recently sent messages, the company said Thursday.

Startup Altiscale offers Hadoop hosted service
Organizations that want to run Apache Hadoop to analyze their big data without setting up a computer cluster can now procure the data processing framework as a service from a startup co-founded by the former CTO of Yahoo.

Yahoo acquires Tomfoolery, a social networking startup for business
Yahoo is acquiring Tomfoolery, a startup that makes software to better connect employees on the desktop and mobile, it was announced Wednesday.

Yahoo reports another sales decline as ads sag
Yahoo reported a 6 percent drop in revenue for the fourth quarter as sales of its display and search ads dropped compared to last year.

Obama administration forges deal with tech firms on data requests
Technology companies will be allowed to reveal more details about government data requests under a tentative agreement with the U.S. Department of Justice.

Yahoo buys virtual worlds gaming company Cloud Party
Yahoo has acquired Cloud Party, a gaming company specializing in virtual worlds, in another deal to give the search giant more engineering chops.

U.S. issues 320,000 requests for Verizon customer data
Verizon Communications received more than 320,000 requests for customer information from U.S. federal, state and local law enforcement agencies in 2013, more than 100 times the number of requests from any other country, the telecom carrier said in its first surveillance transparency report.

COO de Castro, a former Google exec, set to leave Yahoo
Yahoo Chief Operating Officer Henrique de Castro is leaving the company a little over a year after he was hired, according to a filing by the company.

Yahoo malvertising attack linked to larger malware scheme
A deeper look by Cisco Systems into the cyberattack that infected Yahoo users with malware appears to show a link between the attack and a suspicious affiliate traffic-pushing scheme with roots in Ukraine.

Yahoo email encryption standard needs work
Yahoo has started to automatically encrypt connections between users and its email service, adding an important security layer that rival Gmail has had for almost four years, but its implementation needs work, according to at least one security expert.

Yahoo buys 'smart home screen' company Aviate
Yahoo has acquired Aviate, a startup that developed a technology to organize the home screen of the user's Android device based on what the user is doing.

SNL cast helps Marissa Mayer launch Yahoo News Digest
Yahoo CEO Marissa Mayer got some help from "Saturday Night Live" cast members Tuesday when she took the stage at the International CES to announce a new app called Yahoo News Digest.

Malware from Yahoo ads did not affect US and Mac and mobile users
Yahoo said that malware spread by advertisements served by its European websites had not affected users in North America, Asia Pacific and Latin America as people in these locations were not served the advertisements.

Malware delivered to thousands via Yahoo.com ads
Malicious ads served through Yahoo's ad network delivered malware to thousands of site visitors, according to researchers at Fox-IT, but Yahoo subsequently blocked the attack.

Obama to meet tech leaders on Healthcare.gov site, surveillance
U.S. President Barack Obama, hoping to repair some of the damage wrought by the troubled Healthcare.gov site, will meet with executives from technology companies including Yahoo and Twitter on Tuesday.

Nearly a week in, Yahoo still fixing email woes
Nearly a week after Yahoo's email service crashed, the company is still working to bring it all back.

Marissa Mayer 'very sorry' for Yahoo Mail outage
Yahoo CEO Marissa Mayer said Friday she was "very sorry" for this week's Yahoo Mail outage, which she implied has affected roughly one million users.

Update: Yahoo struggles under weight of long email outage
As Yahoo goes into another day of an email outage, angry users are venting their frustrations on social networks.

The top tech stories of 2013: Big Brother, wearables, and the struggles of aging tech giants
Politics collided with technology this year as stories about U.S. government spying stirred angst among U.S. citizens and foreign governments and the flawed HeathCare.gov site got American health-care reform off to a rocky start. Meanwhile, the post-PC era put aging tech giants under pressure to reinvent themselves.

8 big tech firms call for government surveillance reforms
Eight top tech companies in the U.S. have asked governments around the world to reform surveillance laws and practices, and asked the U.S. to take the lead.

Should Facebook, Yahoo and Twitter really judge what's news?
Where did you first learn about Amazon's crazy plan to deliver packages via drone? "60 Minutes"? The New York Times? Increasingly, the answer is likely to be Twitter, Facebook or Yahoo, and that's just how the online giants like it.

Website lets users find if personal data is exposed in large data leaks
A new website allows Internet users to check if their usernames and passwords were exposed in some of the largest data breaches in recent years.

House passes bill to curb patent trolls
The U.S. House of Representatives has passed a bill meant to discourage so-called patent trolls from filing multiple infringement lawsuits or demanding licensing deals over the objections of some groups representing small inventors.

Microsoft to encrypt services, notify users of gov't data requests
Microsoft recently told its customers worldwide that it will encrypt their information and notify them when it receives legal orders to turn over files containing their data.

Yahoo acquires mobile video app startup Ptch
Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.

Yahoo buys SkyPhrase for natural language expertise
Yahoo has acquired SkyPhrase, a natural language processing startup, in a move that could improve Yahoo's ability to make sense of user queries and commands across any number of Yahoo products.

Yahoo CEO Mayer talks mobile strategy, design approach
Yahoo is taking a "mobile first" approach to its product strategy, to the point where mobility could reinvent the company, according to CEO Marissa Mayer.

Google says users deserve to know more about surge in gov't data requests
The number of government requests for user information received by Google has doubled since 2010, not including requests made under the U.S. Foreign Intelligence Surveillance Act, which the company is not allowed to disclose.

Privacy groups seek FTC probe of Google, Yahoo for exposing data to NSA
Several advocacy groups are calling for an investigation into Internet companies Yahoo and Google whose networks were secretly accessed by the National Security Agency.

Tech firms furious after denied full view of government reply to FISA court
Microsoft, Google, Yahoo, Facebook and LinkedIn are objecting to the U.S. government's decision to provide them only a redacted version of its response to the Foreign Intelligence Surveillance Court.

What to expect at Salesforce.com's Dreamforce, in pictures
Salesforce.com's annual Dreamforce conference will kick off next week in San Francisco, and with a reported 120,000 people registered to attend in person and virtually, it will be the cloud software vendor's biggest shindig yet.

Tech industry calls for 'oversight and accountability' of NSA surveillance
Internet companies are demanding reforms to U.S. government surveillance practices to enhance privacy protections and provide "appropriate oversight and accountability mechanisms."

Yahoo to close Cairo office by year's end
Yahoo has decided to shut down its office in Cairo, Egypt by the end of this year as the company tries to revitalize its business.

Yahoo snaps up LookFlow to improve Flickr
Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.

Yahoo can review redacted FISA papers before release
The U.S. Foreign Intelligence Surveillance Court has allowed Yahoo's counsel to review declassified documents from a 2008 dispute over data disclosure, after the company said the public release of documents redacted by the government could lead to its role being misunderstood.

Yahoo can't stall Bing rollout in Taiwan, Hong Kong
A court in New York has upheld an arbitration award requiring Yahoo not to delay the roll out of Bing services in Taiwan and Hong Kong under a 2009 agreement.

Yahoo to reinvent small-business services unit
Yahoo, in its crusade to reinvent itself, is adding another item to the agenda: revamping its small-business Web hosting unit.

What do people hate most about the new Yahoo Mail?
When Yahoo Mail turned 16 earlier this month, the company celebrated by giving it a new, Gmail-like interface. It might now wish that it hadn't -- thousands of users have taken to the Web to complain about things they don't like.

Yahoo reports another sales drop as ad clicks yield less
Yahoo reported a 5 percent drop in revenue for the third quarter, with the money it makes from display and search ads both continuing to decline.

Yahoo to encrypt webmail sessions by default starting in January
Yahoo will start encrypting the webmail sessions of its users in early 2014 by making https standard for all Yahoo Mail connections.

NSA surveillance revelations prompt EFF to resign from Global Network Initiative
The reported participation of technology companies in the U.S. National Security Agency's surveillance programs has prompted digital rights watchdog the Electronic Frontier Foundation to resign from the Global Network Initiative, a multistakeholder group whose members include Google, Microsoft, Yahoo and Facebook and whose stated mission is to advance privacy and freedom of expression online.

Google backs effort to slash worldwide Internet costs
Internet access can be expensive, especially in developing countries. Google is backing a new project that aims to change that.

Release of Yahoo docs by FISA court may be delayed
The declassification and release of documents in a case that Yahoo believes will prove it resisted government demands for data collection will likely be delayed after the government said its staff cannot work on it during the shutdown of the U.S. government.

Yahoo abandons T-shirt rewards for vulnerability information
Yahoo will stop giving T-shirts as a reward for finding security vulnerabilities after a public shaming it's calling "t-shirt gate."

U.S. opposes company requests to publish surveillance stats
The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the U.S. National Security Agency and other agencies.

Yahoo concerned that release of redacted FISA papers may mislead
Yahoo has asked that it be allowed to review declassified documents of a secret court about a dispute over data collection between the Internet company and the government, as the release of the redacted documents could mislead the public.

Tech firms push Congress for transparency on NSA surveillance
The U.S. Congress must act quickly on legislation that would make electronic data collection efforts by the U.S. National Security Agency more public, a group of tech firms, civil liberties groups and other organizations said Monday.

Patent trolls will gain from single European system
The creation of a pan-European patent system will help spread abusive patent litigation to Europe and could lead to E.U.-wide sales bans on products, leading tech vendors have claimed.

Tech group asks 21 countries to disclose surveillance requests
Countries that have pledged to support Internet freedom should allow technology vendors to report the number of electronic surveillance requests they receive, a tech advocacy group said Thursday.

Why HP's Successful Turnaround Is Closer Than It Looks
Hewlett-Packard's turnaround effort under CEO Meg Whitman, like an object in the rearview mirror, is closer than it appears. Credit the impending success on strategic partnerships, good hires and a broad view of the future of tech.

CEO Mayer talks logos and her happiness at Yahoo
In a wide-ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.

Facebook, Google, Yahoo and Microsoft petition US over surveillance requests
Facebook, Google and Yahoo on Monday filed petitions with the Foreign Intelligence Surveillance Court as part of a renewed collective effort to provide more information to their users about government data requests.

China frees journalist jailed based on Yahoo-provided email
A Chinese journalist who was jailed because of incriminating email records provided by Yahoo has been freed by local authorities after serving over eight years in prison.

Yahoo got more than 12,000 U.S. data requests, disclosed info more than 11,000 times
Yahoo received 12,444 requests from the U.S. government for user data in the first half of this year, resulting in 11,402 instances of data disclosure, it said Friday in its first transparency report.

Yahoo freshens its image with a new logo
Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.

New York Times site hack shifts attention to registry locks
One way that owners of major websites can mitigate the risk of their domains being hijacked like The New York Times' site was on Tuesday is to apply what is known as a registry lock on the domain, security researchers say.

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Apple has no Heart (bleed)

“Apple takes security very seriously. iOS and OS X never incorporated the vulnerable software and key Web-based services were not affected.”

Smile, Kinect users. The Brits may spy on you with your camera.

A report that Britain's spy agency GCHQ has snooped on and stored webcam images from millions of Yahoo users has potential dangers for Kinect owners. The surveillance agency has been evaulating using Kinect's camera to spy on its owners as well.

Closely examined IT companies disclose FISA requests

Under the gun and a microscope, Facebook (NASDAQ:FB), Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT), and Yahoo (NASDAQ:YHOO) are rushing to out-do one another in releasing their inaugural FISA reports to the public. FISA -- the pleasant-to-the-ears acronym of the dread Foreign Intelligence Surveillance Act -- is a law that requires IT firms to hand users' data to a secretive U.S. court upon request.

Now eager to reverse negative perception, IT companies are spreading their FISA request numbers far and wide. That's fine with bloggers, as long as they aren't a favorite request.

In IT Blogwatch, bloggers read between the lines.

On a fast break, Yahoo throws a curveball

Rosy cheeked bloggers are giggling about supposed rumors from Yahoo insiders that the company intends to change the way it does search. Currently Yahoo uses Microsoft's Bing search technology, but notes passed around the classroom read that Yahoo fully intends to use its own in the near future.

Good rumors always spawn more questions: Is Yahoo in puppy love with its own search engine, or simply playing games to increase Microsoft's affection?

Why the NSA gets higher marks for privacy than business

Despite the NSA's insatiable appetite for people's personal data, Americans trust the spy agency more than business.

Yahoo! Mail login problems: HOWTO abuse users for fun and profit

Marissa Mayer captains a sinking ship.
Yahoo! Mail login problems persist for many, as company reps say bupkis. Yahoo! fiddles as Mail burns. Execs make crass jokes about kicking users where it hurts, while... errm... kicking them where it hurts. Repeatedly! In IT Blogwatch, bloggers roll their eyes at the chronic incompetence being demonstrated here.

Why PRISM kills the cloud

The migration from desktop computing to the cloud is on every tech firm's playlist this season, with Apple expected to deliver improvements to iCloud later today -- but recent revelations regarding the US government's PRISM could be the kiss of death to the future of the cloud.

Microsoft leads the way into massive NSA, FBI privacy invasion

One of Microsoft's latest ad campaigns promises "Your Privacy Is Our Priority," but Microsoft led the way for companies to open up their servers and massive data warehouses to NSA and FBI data snooping. Microsoft was the first company to cooperate in the data-gathering program, and information grabbed from Skype is skyrocketing.
 

Apple finally kicks Samsung from chip development

The moment has arrived, following many months of speculation Apple has finally evicted Samsung from it’s A-series iOS chip development project, according to the Korea Times.

Yahoo! Voices hack reveals 453,492 passwords, claims D33Ds Company

Yahoo! Voices (née Associated Content) has been hacked by a group calling itself D33Ds Company. The perps claim to have lifted almost half a million login credentials using a SQL-injection attack. In IT Blogwatch, bloggers change their Yahoo! (NASDAQ:YHOO) passwords, just in case.

Yahoo! CEO resigns over resume/CV 'error'; Thompson 'fired' by Loeb

Scott Thompson (Yahoo!) Scott Thompson, the scandal-encumbered Yahoo! (NASDAQ:YHOO) CEO, has resigned. His resume claimed a degree he didn't have, and Daniel Loeb wanted his head. There are also some big changes on the board. In IT Blogwatch, bloggers check their CV docs for lies, dissemblance, and inadvertent errors. Not to mention: Arduino Simonoids...

Yahoo! My resume is wrong! (Inadvertently!)

Scott Thompson (Yahoo!) Yahoo! (NASDAQ:YHOO) is in full-on spin-control mode after revelations that its CEO's resume is materially inaccurate. CEO Scott Thompson claimed to have a Comp. Sci. degree, but he doesn't. In IT Blogwatch, bloggers break out the popcorn for the latest episode of Yahoo's death-march.

Yahoo shutting down Facebook with mega lawsuit

Yahoo! (NASDAQ:YHOO) tries shutting down Facebook. It's suing over alleged infringement of ten patents. Yahoo claims it invented many of the techniques that Facebook uses to run its eponymous, ubiquitous, cloud-computing social network. In IT Blogwatch, bloggers weigh up the merits of the case. Not to mention: How homeopathy works...

Microsoft Bing is now nearly the number 2 search site, but continues to bleed cash

The latest figures from Comscore show that Microsoft is essentially in a dead heat with Yahoo as the second most popular search site, with Microsoft at 15%, and Yahoo at 15.1%. That's the good news. The bad news is that Bing continues to bleed cash.

Four reasons Microsoft shouldn't buy part of Yahoo

Reports say that Microsoft is part of a consortium bidding to buy a minority stake in Yahoo. Making the deal would only hurt Microsoft. Here are four reasons it should stay away.