Google Buzz takes the fight to Facebook
Google's moves to take its own large bite of the burgeoning social networking pie
Computerworld - When the world's largest Internet company decides to spend some of its massive development budget on social networking tools, the likes of Facebook and Twitter had better take a long glance over their shoulders, industry analysts noted.
The Google Buzz tools, which began a weeklong rollout this afternoon, aim to help users better find the most important information contained in their flood of social posts, pictures and video.
"We're giving you tools and techniques that will let you manage your time better," said Bradley Horowitz, Google's vice president of product management. "Increasingly, it's hard to find value and not let it all just wash over you. We feel this bombardment, this fatigue of dealing with the rush of information."
Google Buzz is a new tab in Gmail that enables users to connect with one another and pull in information from sites like Twitter, YouTube, Picasa and Flickr. Social updates and posts will appear in users' Gmail in-boxes.
Buzz also is geared to make recommendations of posts from people a user might not follow but would likely find interesting.
Company executives today also unveiled a mobile version of Buzz and disclosed that an enterprise version is in the works.
Analysts said it all comes down to appetite.
Google, the most powerful company on the Internet, wants its share of the social networking pie. And it's one heck of a big pie. Facebook alone has about 400 million users, while Twitter has more than 45 million.
That, according to Dan Olds, an analyst at Gabriel Consulting Group Inc., is a lot of eyeballs that Google is now missing.
"Google obviously covets the millions and millions of Facebook and MySpace users and wants to monetize them," added Olds. "This represents a new market for Google, which up to now has had tools that users would use for particular tasks rather than linger on for extended periods of time. This is a serious bid by Google to use its strengths in other areas -- think search, mobility and locality -- to support its own social networking hub."
Google's move could also deliver a quick blow to Facebook and Twitter, which have been riding high on the social networking stratosphere. Even though Google Buzz is just out of the starting gate, Google quickly can draw on the "tens of millions" of Gmail users, as well as its own online cache, to quickly build a Buzz following.
- Lawmakers want FTC probe of Google Buzz
- Mike Elgan: How Buzz, Facebook and Twitter create 'social insecurity'
- Google slapped with class-action lawsuit over Buzz
- Google fixes Buzz bug
- After outcry, Google revamps Buzz networking application
- Mike Elgan: How Google Buzz for mobile will change your life
- Google tweaks Buzz to address privacy concerns
- Image gallery: The full buzz on Google Buzz
- Review: The full buzz on Google Buzz
- Google feeds mobile social craze with a little Buzz
- How Network Connections Drive Web Application Performance Users around the globe, on all sorts of devices, expect Web applications to function as seamlessly as desktop applications. This paper discusses the...
- Comprehensive Advanced Threat Defense The hot topic in the information security industry these days is "Advanced Threat Defense" (ATD). This paper describes a comprehensive, network-based approach to...
- Advanced Threat Defense: A Comprehensive Approach In this interview, Peter George, president, General Dynamics Fidelis Cybersecurity Solutions, explains why we need more than anti-malware, and what constitutes a comprehensive...
- Market Overview: Digital Customer Experience Delivery Platforms Forrester states that businesses today struggle to understand and use the tools necessary to create and manage unified, multichannel digital customer experiences across...
- On-demand webinar - 7 Keys to Service Catalog Implementation Success Watch this webinar to learn 7 crucial keys to make your service catalog a success!
- Transform Your IT Service Management Watch this webinar, to learn how EasyVista can increase IT productivity & efficiency and deliver streamlined & integrated IT Service & Asset Mgmt. All Web Apps White Papers | Webcasts