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Sony interested in challenging Apple's iPad

By Martyn Williams
February 4, 2010 05:53 AM ET

IDG News Service - Sony hinted on Thursday that it's preparing a challenger to Apple's upcoming iPad.

"That is a market we are also very interested in. We are confident we have the skills to create a product," said Nobuyuki Oneda, Sony's CFO, who was speaking at a Tokyo news conference held to announce the company's quarterly financial results.

Oneda didn't provide any details of any planned products but did say Sony is eyeing a similar market to the upcoming Apple gadget.

"Time-wise we are a little behind the iPad but it's a space we would like to be an active player in," said Oneda.

Sony said in October that it plans to launch a number of new mobile products that are built around network-based services.

The devices will connect into Sony's new online service, an Internet-based store that will bring music, movies, games and electronic books to a range of Sony products including Bravia TVs, Vaio PCs, Walkman music players and Reader e-book readers.

The launch of the iPad, due in March, isn't expected to impact the e-book reader market, which Oneda said is growing "exponentially."

"The [Sony Reader] Daily Edition with 3G network connectivity has received great acclaim and we plan to expand sales going forward," he said.

Reprinted with permission from IDG.net. Story copyright 2010 International Data Group. All rights reserved.
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