Skip the navigation
News

iPad's 3G unlimited service: $30 a month on AT&T

Some will buy a Wi-Fi-only iPad and skip the 3G cost, analyst says

By Matt Hamblen
January 27, 2010 03:38 PM ET

Computerworld - Apple Inc.'s new iPad tablet supports Wi-Fi, and some models will support 3G wireless service in the U.S. at what many consider a bargain price of $30 a month for unlimited data on AT&T's network.

To illustrate how good that $30 price tag is, Apple CEO Steve Jobs proudly noted at today's iPad unveiling that a broadband 3G card for laptops costs an average of $60 a month.

Users who don't want to pay the $30 can get 250MB of data service for $15 per month.

IPad customers will have pay an extra $130 on top of the base price of the 3G-ready models to get the faster 3G service. Prices are $499 for the 16GB model, $629 for a 3G 16GB model, $729 for a 3G 32GB model, and $829 for a 3G 64GB model. The Wi-Fi-only models will be available in 60 days, and devices that support 3G will ship in 90 days.

The two biggest questions facing users might well be: "Do I need 3G?" and "If I get 3G, will it work, since 3G on AT&T has been a problem for some iPhone users?"

Carolina Milanesi, an analyst at research firm Gartner Inc., said having some Wi-Fi-only models of the iPad is a "clever move" on Apple's part, because some people will be using the devices in their homes or in classrooms or other locations with hot spots. "For some people, 3G is not necessarily what they want," she said in an interview.

After viewing Apple's iPad demonstration, Milanesi said she wanted to see how well video streaming works on a 3G network, since the demo was probably presented over a Wi-Fi connection.

"Definitely, the iPad is best going to be used for multimedia and browsing, so Wi-Fi works fine for that," since Wi-Fi can offer many times the speed of 3G, she said.

Conceivably, AT&T would be able to avoid having to handle an explosion of 3G data use, because iPad owners will have the option of using the carrier's 20,000 U.S. Wi-Fi hot spots instead of its 3G network, she noted. AT&T's 3G users will be able to use those hot spots for free, although about 11,000 hot spots at McDonald's are already free to all users.

Still, it's unclear how well the iPad handles video streaming, because that feature hasn't really been fully tested. The device's capabilities will become clearer after it ships to users who will carry out a wide array of tests for rich apps. If video runs well over 3G, the iPad could well prove to be the "magical and revolutionary device" that Jobs predicted it would be.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at Twitter@matthamblen, send e-mail to mhamblen@computerworld.com or subscribe to Matt's RSS feed Hamblen RSS.

Read more about Macintosh in Computerworld's Macintosh Topic Center.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Macintosh White Papers
Overcome Top 7 Admin Challenges of Active Directory
As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
Insiders Can Ruin Your Company. Take Action.
Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
Top Solutions and Tools to Prevent Devastating Malware
Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
Streamline Compliance and Increase ROI
Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will...
X-Ray of the PCI Process-4 Proactive Steps
This white paper from Forrester Research Inc., helps break PCI into understandable components. Security and risk professionals will gain knowledge and insight into...
All Macintosh White Papers
Macintosh Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
Virtualize Business-Critical Applications with Confidence
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
All Macintosh Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs