Skip the navigation
News Analysis

AT&T sees soaring use of Wi-Fi -- just in time for an Apple tablet

Wi-Fi use quadrupled in 2009, mostly via smartphones, carrier says

By Matt Hamblen
January 26, 2010 11:22 AM ET

Computerworld - The number of Wi-Fi connections made at AT&T Inc.'s 20,000 hot spots more than quadrupled last year, hitting 85.5 million, and most of those connections were via smartphones, the carrier said late Monday.

AT&T issues quarterly reports about the growth in usage of its Wi-Fi hot spots, drawing attention to the importance of Wi-Fi service at restaurants and retail establishments like McDonald's, Starbucks or Barnes and Noble. For many users, such convenient locations serve as the entry point into the carrier's extended network, which includes 3G service that has sometimes been criticized by iPhone users as being deficient.

Released today -- the day before Apple Inc.'s highly expected launch of a presumed tablet computer -- AT&T's latest Wi-Fi update highlights the importance of fast Wi-Fi connections that can be used to support bandwidth-hungry video streaming and other multimedia apps, which are expected to be features of the coming Apple device.

AT&T said its release of the Wi-Fi data was not timed to coincide with any announcement from Apple, since the carrier releases its Wi-Fi statistics quarterly.

While AT&T has a smaller 3G coverage footprint than Verizon Wireless, some analysts have questioned whether any wireless carrier's 3G connection could support streaming video on a device with a large display, like Apple's expected tablet.

But a connection via a Wi-Fi hot spot in a fast-food restaurant, on a college campus or in an office building could provide a fat pipe to the outside world and deliver enough network throughput to support some of the more bandwidth-hungry applications, analysts said.

Within Wi-Fi hot spots, speeds as high as 10Mbit/sec. to 100Mbit/sec. are possible using the 802.11n standard at the higher end. In comparison, a recent study by wireless industry research firm Root Wireless Inc. found that the average capacity of AT&T's 3G service ranged from 246Kbit/sec. in New York to 428Kbit/sec. in Dallas, meaning that a Wi-Fi connection would be many times faster.

If a hot spot is supported by a robust backhaul connection to the nearest switching station, either wired or wireless, and if that connection's throughput is up to the level of the hot spot, an Apple tablet user would, presumably, be golden.

AT&T is not commenting on whether it will support the expected Apple tablet. Regarding its Wi-Fi report, AT&T said it now has 20,000 hot spots nationwide, making it the largest hot spot provider in the U.S. It offers a map of locations on its Web site. An AT&T spokeswoman also said that the carrier simply released its quarterly Wi-Fi report today; it is not indicating that it would support any product Apple might announce.

Verizon Wireless, with the largest customer base in the country, also actively supports Wi-Fi hot spots. Last July, Verizon announced that its residential broadband customers on certain plans could use 30,000 Boingo Wireless hot spots for free.

AT&T noted in its report that its Wi-Fi network is a "complement" to its wired broadband and 3G wireless networks. In fact, about 27 million AT&T customers on wired broadband, smartphone and 3G LaptopConnect accounts can use the Wi-Fi hot spots at no additional cost, the company said. Some of the AT&T hot spot locations are being converted so that they will be available free of charge to all users; those locations include 11,000 McDonald's restaurants that recently dropped the $2.95 fee they once charged for two hours of wireless use.

Smartphones, and what AT&T calls "integrated devices," accounted for 61% of total Wi-Fi connections in 2009, and 72% of the Wi-Fi connections in the fourth quarter. Angie Wiskocil, AT&T's senior vice president of Wi-Fi services, said the carrier is planning to accelerate Wi-Fi growth in 2010 and beyond.

In a recent AT&T survey of the carrier's Wi-Fi users, 43% of the respondents said that they had accessed an AT&T hot spot four or more times in the previous 30 days.

"Hot spot usage is skyrocketing," said In-Stat analyst Frank Dickson in a statement. He predicted that the number of hot spot venues will increase, as will the number of Wi-Fi-capable devices.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at Twitter@matthamblen, send e-mail to mhamblen@computerworld.com or subscribe to Matt's RSS feed Hamblen RSS.

Read more about Wireless Networking in Computerworld's Wireless Networking Topic Center.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Wireless Networking White Papers
Calculating ROI for Mobile Client Acceleration
As mobile devices continue to expand in business use, ensuring these devices have optimal performance is becoming an IT imperative. This EMA paper...
Wainhouse Evaluation: 8x8's Virtual Office Pro VoIP and Unified Communications Solution
Download the results of an extensive, independent evaluation of 8x8 Virtual Office cloud communications solution recently completed by industry analyst firm Wainhouse Research.
Mobile Payments: The Time is Now
Check out this exclusive Tech Dossier from Hewlett-Packard to learn the 5 reasons banks must lead the way.
Maximizing Smartphone Value: Standardize and Simplify
In today's tough economic climate, no company can afford to let the opportunities mobility presents pass it by. For that reason, implementing a...
Choosing an Enterprise-Class Wireless Operating System: A Comparison of Blackberry, iPhone, and Windows Mobile
This whitepaper will explore some of the key criteria necessary in selecting, deploying and managing a mobile operating system.
All Wireless Networking White Papers
Wireless Networking Webcasts
QNX® and BlackBerry® PlayBook™ Tablet.
RIM's multi-processor, multi-tasking BlackBerry PlayBook runs a new Tablet OS powered by QNX, a bullet-proof microkernel operating system. This track will take a...
A Close Look at Tablets
Learn More
BlackBerry® PlayBook™: Deployment Opportunities
Many enterprise customers have already deployed the BlackBerry® PlayBook™ tablet and understand there are several options about how to do it. Find out...
WorkFlow in the Enterprise
Enhance productivity for your executives and give them access to common workflow requests that sometimes takes days to get their attention. Allow them...
BlackBerry® PlayBook™ Security
Learn More
All Wireless Networking Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs