Finally profitable, AMD must embrace new markets, analysts say.
AMD needs to move out from under Intel's shadow and forge own path to stay in the black
Computerworld - With Advanced Micro Devices back on its financial feet after 13 grueling quarters in the red, industry watchers are looking for the chip maker to dust itself off and plot a course for the next few years.
Advanced Micro Devices late yesterday reported a profit for the first time in three years during the fourth quarter of 2009. Executives credited a hefty legal settlement with rival Intel and a change in AMD's business model for the improved results.
Fourth quarter revenue totaled $1.65 billion, up 42% from the year-earlier period and $150 million more than analyst estimates.
Over the last several years, the chip maker has been rocked by product delays, a lack of profits and slips in market and mind share. And adding salt to the wound, archrival Intel has been mostly firing on all cylinders during that time, constantly releasing new chips with more cores. Intel's developers have helped keep it on top by sliding from 65-nanometer chips to 45nm and more recently to 32nm.
AMD has continued to lag behind those development efforts through the years.
However, AMD's latest results indicate that it may be righting its ship, analysts said.
"This is huge," said Rob Enderle, an analyst with the Enderle Group. "This removes a significant cloud from AMD's future, making vendors more willing to depend on them for products and investors more willing to invest in the company. Success breeds success and this should, if sustained, help AMD attract talented employees" and generate more funds to invest in its own R&D efforts.
Analysts point to a number of factors that have helped to pull AMD from the financial mire. The chip maker has lately been executing on chip release plans and has been able to take advantage of its decision to spin off its manufacturing operations into a separate company, called Global Foundries, as part of an effort to cut costs and get an infusion of capital.
"AMD took a number of steps that will help them do a better job over the coming year," said Dan Olds, an analyst at Gabriel Consulting Group. "First, the spinoff of their foundry operations helped them get rid of a lot of debt and capital spending load. The settlement with Intel also was used to pay down debt and that gives them much more flexibility to spend money developing and marketing products. On the technology side, their ATI operation is spinning out some great chips and is highly competitive with Nvidia again."
Jim McGregor, an analyst with In-Stat, cautioned that one solid quarter doesn't change the fact that AMD still has to work hard to stay out of the weeds.
"AMD is still facing increased competition from Intel and a new graphics architecture from Nvidia that will be out this year," noted McGregor. "AMD has gotten much better about execution, but we have not and will not see a new architecture from AMD for some time."
McGregor and Enderle agreed that AMD needs to chart its own path and get out from underneath Intel's technical shadow.
"[AMD] needs to step out from Intel's shadow and find their own way," said Enderle. "Currently the market is moving away from PCs and towards something else, like smart phones and tablets. This may provide AMD an opportunity, before that market is set or the ideal form factor identified, to create a market where it can thrive. They need to imagine a future where they can be very successful and build a market bridge to that future."
Olds added that if AMD can maintain its profitability, the whole technology industry would benefit. "We need a strong AMD to keep Intel and Nvidia honest and working hard," he said.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at
@sgaudin, send e-mail to sgaudin@computerworld.com or subscribe to Sharon's RSS feed
.
Chip Wars
- Physicist says Moore's Law is 'collapsing'
- Intel's Ivy Bridge chips raise the bar for rivals
- Intel ready to take on tablet chips
- AMD execs tout firm's tablet plans
- AMD moves away from Intel rivalry, rethinks course
- AMD's 8-core desktop chip puts it back in the race with Intel
- Intel, ARM set for next stage of laptop battle
- AMD hires ex-Lenovo exec Rory Read as new CEO
- Intel's new smartphone chip is key ARM battle
- Intel: Atom's multiple OS feature an edge over ARM
Read more about Hardware in Computerworld's Hardware Topic Center.


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Gary Watson, CTO, Nexsan: 6 Tips for Selecting Hard Drives
- What type of drives should be used for what types of data? Selecting a drive and interface can seem complex with considerations of...
- 10 Reasons to Modernize the Desktop
- Learn how to enhance your business through VMware View
- The Laptop Dilemma: How to Maximize Productivity and Lower the Burden on IT
- Download Now
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how...
All Hardware White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Hardware Webcasts
