Google should boost image with China battle, analysts say
Andrews added that the search company's earlier deals to censor search results in China violated one of Google's guiding tenets -- do no evil. Google's actions prompted some users to believe that its pledges were all talk and no substance, he said.
"If they win the good will back, it has the potential, in the long run, to be enormously important," added Andrews. "At this point, the stakes are very high. If their image is cleaned up ... that's an unmeasurable quantity."
And he added, capturing the good will shouldn't significantly hurt the company's top and bottom lines in the short term. Several analysts were quick to point out that China is not a major revenue source for Google, though Ezra Gottheil, an analyst with Technology Business Research, noted that it's long term potential could be huge.
"Right now, China is not a big piece of Google's business," he added. "It's not even the largest or fastest-growing search engine in China. But China is a large market and it's growing faster than most of the rest of the world. So not serving China would mean slower growth in all of Google's businesses going forward. Not slow -- Google is still a rapidly growing company. But slower than it would have grown with China."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, send e-mail to email@example.com or subscribe to Sharon's RSS feed .
- Chrome gets sharp after dumping 30-year-old Windows technology
- Google moves closer to selling smart contacts
- Google goes mum on Glass release plans
- Samsung Gear Live vs. LG G Watch: A real-world evaluation
- Android Wear deep-dive review: A smart start to smartwatch software
- Google's Larry Page talks of killing the 40-hour work week
- Google terminates Quickoffice apps on Android, iOS
- Google I/O looks to be about more than Android
- Google eyes 3D vision tech for experimental tablet
- Expect to hear a lot about wearables and design at Google I/O
Read more about Internet in Computerworld's Internet Topic Center.
- Social Media Education: The New Edge for Success Failure to train for social media will cost your business money. A recent report showed how digitally prepared companies can unlock up to...
- Social Media in Technology: A Unified Strategy for Success Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming...
- Printer Installer: Eliminating Print Servers Printer Installer is an on-premise web application that enables you to centrally manage and deploy Windows shared or direct iP printers.
- How Network Connections Drive Web Application Performance Users around the globe, on all sorts of devices, expect Web applications to function as seamlessly as desktop applications. This paper discusses the...
- It's not too late...Get Your Mobile Questions Answered Live! How can IT provide seamless and secure mobile communications and collaboration for all? Join this live Webcast as IDG asks an expert panel...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator... All Internet White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!