Google should boost image with China battle, analysts say
Andrews added that the search company's earlier deals to censor search results in China violated one of Google's guiding tenets -- do no evil. Google's actions prompted some users to believe that its pledges were all talk and no substance, he said.
"If they win the good will back, it has the potential, in the long run, to be enormously important," added Andrews. "At this point, the stakes are very high. If their image is cleaned up ... that's an unmeasurable quantity."
And he added, capturing the good will shouldn't significantly hurt the company's top and bottom lines in the short term. Several analysts were quick to point out that China is not a major revenue source for Google, though Ezra Gottheil, an analyst with Technology Business Research, noted that it's long term potential could be huge.
"Right now, China is not a big piece of Google's business," he added. "It's not even the largest or fastest-growing search engine in China. But China is a large market and it's growing faster than most of the rest of the world. So not serving China would mean slower growth in all of Google's businesses going forward. Not slow -- Google is still a rapidly growing company. But slower than it would have grown with China."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, send e-mail to firstname.lastname@example.org or subscribe to Sharon's RSS feed .
- Chrome users attack Google for zapping unsanctioned Windows add-ons
- Google postpones add-on 'kill switch' for Chrome on Windows
- Google yanks option to restore Chrome's old-style new tab page, riles users all over again
- Google's 3D tech could be boon to Glass, robots and virtual reality
- Google bots are coming!
- Antitrust deal leaves Google unscathed
- Google agrees to give equal prominence to rivals' services to settle EU antitrust case
- Lenovo-Moto deal's impact on Apple? Zip
- With Motorola sold, Google can focus on robots, Glass and smart homes
- Google is developing a smart contact lens
Read more about Internet in Computerworld's Internet Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- IDC Report: The Future of eMail is Social This paper discusses the changing nature of collaboration and work fueled by the social Web by examining current email trends and the emergence...
- The Business of Social Business Social business represents a significant transformational opportunity for organizations. Read this whitepaper to learn more.
- Six Ways Your Small Business Can Save with Internet Phone Service Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to Internet...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Supercharge Your Web and Mobile App Development with High-Productivity Hybrid Cloud Webinar: Hear from industry experts about the amazing power at the intersection of next-generation web and mobile application development and cloud platforms.
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Internet White Papers | Webcasts