Facebook CEO Zuckerberg causes stir over privacy

Computerworld - Facebook CEO Mark Zuckerberg's contention last week that privacy is becoming less important to online users caused a stir across the Internet and among privacy advocates.

Zuckerberg told an audience at the 2009 Crunchies Awards ceremonies in San Francisco on Friday that social norms are changing and people don't expect or want nearly as much privacy as they have in the past.

"When we got started, the question people asked was, 'Why would I want to put any information on the Internet?'," he said during the presentation of awards to top online startups and makers of innovative technology.

"In the last five or six years, blogging has taken off in a huge way. People have really gotten comfortable sharing more information and different kinds but more openly and with more people," Zuckerberg added.

Zuckerberg went on to say that Facebook has been changing its privacy structure to conform to users' changing preferences. "We view it as our role in the system to constantly be innovating and updating our system to reflect what the current social norms are," he said.

The blogosphere and industry pundits today were lit up with stories about criticizing Zuckerberg's statements on online privacy.

Facebook contends Zuckerberg's statements were blown out of proportion and were "mischaracterized" and "sensationalized" by some pundits.

"He observed that social norms on the Internet are changing and that Facebook is responding, including by offering people more and better tools to decide what to share and with whom," wrote a Facebook spokesperson in an e-mail to Computerworld. "Clearly, people are sharing much more information far more broadly than ever before through blogs, comments on stories, Facebook, Twitter and many other services. A core part of Facebook's mission has always been to deliver the tools that empower people with control over their information."

Kevin Bankston, a senior staff attorney with the Electronic Frontier Foundation, told Computerworld that he was surprised and concerned about Zuckerberg's statements, especially since Facebook itself has been helping to erode the sense of privacy of its users.

"I think it's rather disingenuous [to talk about how social norms are changing] rather than take responsibility for how Facebook's actions shape social norms," said Bankston. "Facebook is pushing those social norms in a direction more profitable for Facebook."

Bankston contends that Facebook's latest privacy policy in fact opens user information to more prying eyes. The social network, which has more than 350 million users, has removed controls on information deemed public, like user names, their city of residence, profile pictures, fan pages and friend lists, according to Bankston.