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Opinion

MS at CES: In-Car Tech, Windows Phones, Zune, Bing

By Al Sacco
January 8, 2010 03:02 PM ET

CIO - Attendees of this week's 2010 Consumer Electronics Show (CES) in Las Vegas would be hard-put to miss software-heavy Microsoft at the event. That's because Microsoft not only setup one of the largest and eye-catching--think funky mood-lighting--booths on the whole show floor, its exhibit is situated just inside the entrance to the Las Vegas Convention Center's central hall, as if to greet all new arrivals.

The company's most significant announcements probably relate to its Mediaroom 2.0 product, which television operators can employ to enhance their options for providing cutting-edge television service and viewing choices to customers. (Read about Microsoft CEO Steve Ballmer's CES keynote here.)

But I'm a hardware-geek, and as such, the products that grabbed my attention were the in-vehicle systems, the newest Windows Phones, Zune and accessories and the innovative PCs and netbooks from a variety of manufacturers.

Microsoft also did a great job of making its CES-experience as interactive as possible, letting attendees sit in various vehicles to play with new in-car tech, paw whatever new Windows Phones may have caught their eyes, handle the latest and greatest PCs and netbooks--even make music together by tapping panels along the booth-walls in sync with other CES-goers to stress how well the company's products are supposed to work together.

Originally published on www.cio.com. Click here to read the original story.
This story is reprinted from CIO.com, an online resource for information executives. Story Copyright CXO Media Inc., 2012. All rights reserved.
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