Skip the navigation
)
News

CES: See-through screens - gimmick or instant gadget love?

Samsung shows prototype at trade show, while users question usefulness of transparent screen

By Eric Lai
January 7, 2010 03:05 PM ET

Computerworld - Forget 3-D TVs. The next big wave to rush down the display tech pipeline are laptops and handheld gadgets with transparent OLED screens.

At CES 2010, Samsung Electronics showed off a prototype laptop with a 14-in. see-through color OLED screen. According to Engadget, the screen is up to 40% transparent when turned off (compared with 25% for other displays).

That laptop may not be ready for market, but Samsung also announced the IceTouch media player with a transparent OLED touch screen. Users can control it by tapping on the back of the screen, allowing them to continue watching videos on the 2-in. color screen.

 Samsung's IceTouch media player
Samsung's IceTouch media player

Available in the first half of this year, the IceTouch will hold 16GB of music or movies. It will come only in white, though users can customize the color via skins sold separately. No price was announced.

Samsung's news comes after last month's announcement of Sony Ericsson's pricey Xperia Pureness smartphone. Engadget called it basically a "$30 prepaid candybar" phone lacking key modern phone features such as a camera or high-resolution display, but it was impressed with the device's "wild transparent display" that it said will leave potential buyers "smitten or confused and dismayed by the $1,000 sticker price."

So will early adopters, influenced by the technology shown on TV and movies (see clip starting at 1:37 of the trailer for the upcoming movie Date Night), embrace transparent screens enough for prices to fall and the technology to become mainstream?

Sony Ericsson's Xperia Pureness smartphone
Sony Ericsson's Xperia Pureness smartphone

Engadget readers, who make up just such a demographic, were split on the usefulness of transparent screens such as the Samsung laptop.

"Why would one even want their monitor to be transparent? Isn't it annoying enough when you're stuck seeing your reflection on your glossy monitor when you're looking at a dark image?" wrote Solidstate89. "Hooray for more distractions in your viewing monitor!"

"It's for hit-men, so they can surf the net, watch the target and see danger coming," joked another reader, One Love.

"This is so PIMP!! I love it!" wrote Hyperspaced.

Some readers suggested that the transparent glass would be more useful embedded in car windshields, where they could be used to pop up relevant information for drivers on the fly, or on a point-of-sale register, so that a cashier and customer could see each other.

Eric Lai covers Windows and Linux, desktop applications, databases and business intelligence for Computerworld. Follow Eric on Twitter at Twitter@ericylai, send e-mail to elai@computerworld.com or subscribe to Eric's RSS feed Lai RSS.

At the CES trade show, Samsung Electronics shows its prototype laptop with a 14-in. see-through color OLED screen. Click arrow button to play video. (Adobe Flash is required. Some browsers may require two clicks to start the video.)

Read more about Smartphones in Computerworld's Smartphones Topic Center.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Smartphones White Papers
What to Look For in Solutions For Mobile Device Management
Managing an increasingly mobile workforce has become one of the most challenging - and important - responsibilities for IT departments. This paper examines...
Tour Operator Uses BlackBerry Smartphone to Help Drive Sales
Sending more than 22,000 high school and university students on trips abroad each year requires logistical prowess and constant communication. Dealing primarily with...
Independent Guidelines for Enterprise Mobility
With the ever accelerating adoption of mobile devices and applications in both the consumer world and the workplace, there is an increasing challenge...
The BlackBerry PlayBook tablet's Good Bones
Find out why the BlackBerry Tablet OS built from the advanced QNX® Neutrino® real-time operating system makes the BlackBerry PlayBook tablet the smart...
Telecom and Network Infrastructure Company Improves Inventory Accuracy
Expertech developed a custom in-house built BlackBerry application called Expertech Tool Room to provide near real-time inventory and tracking of their capitalized tools....
All Smartphones White Papers
Smartphones Webcasts
The Office of Tomorrow with BlackBerry
Curious about the office of the future and how to prepare with BlackBerry solutions? This session discusses the office needs of tomorrow and...
The Changing Role of Tablets in the Enterprise
Do you understand all the capabilities and potential of the BlackBerry PlayBook tablet? BlackBerry® PlayBook™ tablet can help enterprises do business differently.

This webcast...
PlayBook Video about two Grade 6 classrooms that are using PlayBook tablets
RIM recently worked with Park Manor Public School in Elmira, ON to integrate BlackBerry PlayBook tablets in two Grade 6 classrooms. The project...
Introducing BlackBerry(R) Mobile Fusion - the evolution of Enterprise Mobility
The landscape of the BlackBerry Enterprise portfolio is evolving to provide more function, more control and more possibilities to meet the needs of...
Enterprise Ready Tablet Security
Learn more about the design philosophy that drives all of the security features engineered into the BlackBerry® solution.
Hear how this philosophy drove the...
All Smartphones Webcasts
Can prepaid smartphones save you money?
Samsung Exhibit prepaid smartphone

Prepaid service has started to transform from a source of cheap, bottom-of-the-barrel phones into a viable outlet for compelling smartphones. Read more...

Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs