Skip the navigation
News

Microsoft kills $150 Windows 7 Family Pack deal

Some sellers jack up price as 'until supplies last' upgrade discount ends

By Gregg Keizer
December 7, 2009 06:06 AM ET

Computerworld - Microsoft yanked its $150 Windows 7 Family Pack from the U.S. market last week, saying that the limited time offer had expired.

The page dedicated to the Family Pack now reads: "Thank you for your interest in Windows 7. The Windows 7 Family Pack offer has ended."

Some sellers have taken advantage of Family Pack's disappearance to jack up prices of their remaining copies of the three-PC upgrade by as much as 90%.

The special offer, which debuted shortly before the Oct. 22 retail launch of Windows 7, let buyers upgrade as many as three PCs from Windows XP or Vista to Windows 7 Home Premium. The $149.99 price of the Family Pack represented a savings of $210 over three separate copies of Windows 7 Home Premium Upgrade, which lists for $119.99.

When it announced Family Pack, Microsoft said that the deal would run only while supplies lasted, but declined to specify how many copies it would push into the market or when it would end.

Family Pack wasn't the only discount that Microsoft has offered for a short time. Last summer, it pre-sold Windows 7 Home Premium Upgrade at $49.99 for just two weeks in the U.S.

Although blogger Paul Thurrott first noted the demise of Family Pack last Friday, searches of search engine caches showed that Microsoft pulled the edition as early as Dec. 1, while users reported online that they had had trouble finding the discounted upgrade the week before.

"As of 11-26-09, the Microsoft Store does not offer the Family Pack," said a user identified as "Jen" in messages on About.com. "Their website doesn't have it and I also called and spoke with a rep who confirmed this."

On Dec. 1, someone tagged as "Mark A" echoed Jen's comment. "Yesterday [Microsoft's site] linked me stores around my area that were suppose to sale [sic] it. However, several trips to local outlets was futile. I then called the Microsoft Store and they claimed they had been out of stock for past 2 weeks and can't sale [sic] it."

The sudden disappearance of Family Pack raised hackles. "[I] am frustrated as I had planned on picking up the Family Pack in December. As others have pointed out, there was no warning that the deal was about to expire," said "TonyB" on the same Answer.com thread.

Several sellers affiliated with Amazon.com still listed Family Pack as of Sunday, but had marked up the price between 70% and 90%, to between $255 and $285.

Nearly 60 sellers were also offering Family Pack on eBay Sunday, with Buy It Now prices as low as $225 and as high as $255. Other sellers were taking bids on the software.

Minus the Family Pack, consumers wanting to upgrade multiple Windows XP or Vista PCs to Windows 7 must purchase individual licenses. Sunday, Amazon priced an upgrade to Home Premium at $109.49, a 9% mark-down. Wal-Mart's Web site has the same software for $109.82, while Newegg.com sells it for $109.99. At Amazon's price, it would cost $328.47 to upgrade three PCs, or more than double the price of the now-discontinued Family Pack.

Several prominent bloggers have blasted Microsoft for pulling Family Pack. ZDNet's Ed Bott, for example, called it a "dumb move" in a Friday tweet and "stupid and short-sighted" in a later entry on his Windows Expertise blog. BetaNews' Joe Wilcox, meanwhile, said, "I've got a new spelling for 'Scrooge.' M-i-c-r-o-s-o-f-t," in a Saturday post.

Both Thurrott and Wilcox compared Microsoft's limited-time offer to Apple's permanent discount for its Mac OS X operating system. Apple sells a Snow Leopard upgrade for $29, and a five-license Family Pack for $49, a $96 savings over five separate upgrades.

Read more about Windows in Computerworld's Windows Topic Center.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Windows White Papers
VMware View Optimization Guide for Windows 7
This document provides guidelines for configuring a standard Windows 7 image to be used within a VMware View™ environment, providing administrators with the...
Microsoft Volume Licensing Comparison - Small/Med. Business
This quick-reference document lets small and medium organizations (i.e. those with five or more devices) to easily compare the available Microsoft Volume Licensing...
Microsoft Volume Licensing Comparison - Enterprise
With this quick-reference document, you can easily compare the available Microsoft Volume Licensing programs for enterprise organizations with 250+ devices, and tailor a...
Microsoft Open Value Program Guide
In this overview, see how Microsoft Open Value provides a flexible, affordable way for small to midsize organizations (i.e. those with five or...
HP Software Licensing & Management Solutions for Microsoft
See how HP Software Licensing & Management Solutions (SLMS) can help you identify the best Microsoft licensing program for your needs, get the...
All Windows White Papers
Windows Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
Virtualize Business-Critical Applications with Confidence
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
All Windows Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs