Confessions of an Apple Manager-Turned-iPhone App Creator
CIO - Pity the startup iPhone app developer whose novel idea usually lasts about a day in the App Store. Dave Howell, CEO of Avatron Software, is one of those guys. The former Apple employee started his own company and came out with one of the first document viewers for the iPhone.
Howell's flagship app, called Air Sharing, hit the App Store nearly a year ago to great fanfare. Today, it competes with some 200 apps.
The App Store has become the Wild West where apps spring up seemingly overnight. It's where an app's logo suddenly takes on enormous importance. Some 100,000 apps now line the virtual shelves of the App Store, which opened its doors only a little more than a year ago.
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